Thursday 23 June 2011

Digital PM - Pottermore, MailOnline, Airbus, Mumsnet, Cannes, Groupon

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Latest news
JK Rowling unveils Harry's Pottermore experience
JK Rowling unveils Harry's Pottermore experience
by Sarah Shearman
23 June 2011, 12:58PM
Harry Potter author JK Rowling has unveiled the highly anticipated latest iteration of the bestselling book series, Pottermore, an "online reading experience" that will allow readers to interact with the author.
MailOnline reports return to growth
MailOnline reports return to growth
by John Reynolds
23 June 2011, 02:50PM
MailOnline returned to growth in May, registering an uplift of more than 20% in monthly browsers with more than 77 million users hitting the site, according to ABC data.
Airbus 'concept cabin' app reveals the future of flying
Airbus 'concept cabin' app reveals the future of flying
by Loulla-Mae Eleftheriou-Smith
23 June 2011, 11:05AM
Airbus, the aircraft manufacturer, has launched an app that offers consumers a vision of flying in 2050, complete with moulded seats and transparent planes.
Mumsnet co-founder urges brands to engage in 'fresh new ways'
Mumsnet co-founder urges brands to engage in 'fresh new ways'
by Loulla-Mae Eleftheriou-Smith
23 June 2011, 10:52AM
Brands need to engage with parents in fresh and entertaining ways is the unequivocal verdict of Mumsnet co-founder Cairrie Longton, speaking at Marketing's Marketing To Children conference.
Will.i.am: 'advertisers must use consumers as agents'
Will.i.am: 'advertisers must use consumers as agents'
by Sara Kimberley
23 June 2011, 03:06PM
CANNES 2011: Black Eyed Peas singer Will.i.am has branded TV an old technology and likened it to an 80s version of social media, at the Technology Transforming Creativity event.
Is your brand idea up to snuff? Find out on Facebook
Is your brand idea up to snuff? Find out on Facebook
by Russell Davies
23 June 2011, 12:01AM
A few things cropped up in conversation this week and, as I sat down to write this, I realised how they might be connected.
Brand Health Check: Groupon
Brand Health Check: Groupon
by Sarah Shearman
23 June 2011, 12:00AM
Despite impressive growth, the website is losing money in a competitive sector.
Adland

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Also in the news
Facebook unveils interactive unit and client council
by Noelle McElhatton, 23 June 2011, 09:16AM
Domino's launches Facebook Check-In Deal
by Sarah Shearman, 23 June 2011, 09:29AM
MailOnline closes gap on NYT
by Sarah Shearman, 23 June 2011, 09:31AM
Media Headliner: Slick salesman is proving a YouTube sensation
by Jeremy Lee, 23 June 2011, 12:01AM
Think BR

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From the blogs
Creston's stock market popularity is recovering
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14/06/2011
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14/06/2011
Is branded content more powerful than traditional advertising in engaging consumers?
Gareth Atkinson
13/06/2011
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Bob Willott
08/06/2011
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