Thursday, 30 June 2011

Marketing Daily - Google and Heineken in landmark deal; plus Lloyds, Barclays, Tabasco and Flybe

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Google and Heineken sign digital ad agreement
Ben Bold,
30 June 2011
 

Google has signed a ground-breaking deal with Heineken to collaborate on digital...

Heineken: reported to have signed a global digital ad deal with Google
 
 
Lloyds aims to revitalise Halifax brand with Saturday openings
John Reynolds,
30 June 2011
 

Lloyds Banking Group has promised to "revitalise" its high-street Halifax brand, as...

Lloyds: cutting 15,000 jobs as it bids to boost Halifax brand
 
 
Brand Health Check: Best Buy
Rachel Barnes,
30 June 2011
 

The electricals retail chain has suffered heavy losses since arriving in the...

Brand Health Check: Best Buy
 
 
Flybe posts £4.3m losses due to volcanic ash cloud and snow
Loulla-Mae Eleftheriou-Smith,
30 June 2011
 

Flybe has sunk into the red after its finances were hit by...

Flybe: results hit by effects of the volcanic ash cloud and bad winter weather
 
 
Barclays spoofs history of money for mobile payment push
Ben Bold,
30 June 2011
 

Barclaycard is promoting its contactless mobile payment service with a viral campaign...

Barclaycard: spoof viral depicts the history of payment through the ages
 
 
 
Also in the News
 
Tabasco aims to educate consumers about its flavour-enhancing qualities
Sarah Shearman,
30 June 2011
 
GE to sponsor Olympics until 2020
Ben Bold,
30 June 2011
 
L'Oreal launches new Eye digital screens
Maisie McCabe,
30 June 2011
 
 
 
Blogs & Forums
 
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Property playlist
Greg Taylor
 

Morgans Hotel Group is giving away downloadable music and playlists via scannable QR codes on guests' keycards. Launched through a...

 
 
 
 
 
 
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