Wednesday, 22 June 2011

Marketing Daily - Chevrolet to crowd-source Super Bowl ads; plus Facebook, Persil, Homeform, PepsiCo and UKTV

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Chevrolet turns to crowd-sourcing for 2012 Super Bowl
Noelle McElhatton,
22 June 2011
 

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part...
Chevrolet: 2011 Super Bowl 'bumblebee' spot
 
 
Majority of over-45s consider Facebook exit
Rachel Barnes,
22 June 2011
 

Almost half of Facebook members are considering leaving the social network, according...
Facebook word cloud: Depicts consumer sentiment from OnePoll survey
 
 
Persil hires Allsopp to front ads
John Reynolds,
22 June 2011
 

Unilever-owned Persil has hired celebrity mum Kirstie Allsopp to front its TV...
Kirstie Allsopp: fronts Unilever's Small & Mighty TV campaign
 
 
Ofgem pushes ahead with energy market reform plan and investigates Scottish Power
Oliver Luft,
22 June 2011
 

Energy sector regulator Ofgem is pushing ahead with plans to shake-up the...
Energy market: Ofgem to press ahead with plans for reform
 
 
PepsiCo changes US marketing structure
Loulla-Mae Eleftheriou-Smith,
21 June 2011
 

PepsiCo, the maker of Pepsi, is restructuring its drinks marketing function in...
PepsiCo: changes US marketing structure
 
 
HomeForm £12m drive targets young women
Ben Bold,
22 June 2011
 

HomeForm Group is looking to appeal to a younger female audience with...
HomeForm: new campaign
 
 
Britvic launches virtual playground game for Robinsons promotion
Loulla-Mae Eleftheriou-Smith,
22 June 2011
 

Britvic is launching a major marketing augmented reality offensive behind its Robinsons...
Robinsons: Fruit Shoot promo offers skills-kit prizes
 
 
 
Also in the News
 
A third of consumers withhold personal information online, DMA study claims
Oliver Luft,
22 June 2011
 
Andrew Walmsley on Digital: The shape of TV to come
Andrew Walmsley,
22 June 2011
 
UKTV launches campaign to promote Eden
Maisie McCabe,
22 June 2011
 
Cathay Pacific announces head of sales and marketing
Loulla-Mae Eleftheriou-Smith,
22 June 2011
 
Virgin Atlantic faces first pilots strike
Oliver Luft,
22 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Woe is radio
anne cassidy
 

Normal 0 false false false EN-GB X-NONE...
 
 
Radio left on the shelf (again)
anne cassidy
 

There was radio silence from the UK in that particular category at Cannes this year. The South African Grand Prix...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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