Latest news | | | | | | VisitBritain is today (20 June) launching its long-awaited £100m global campaign featuring Judi Dench, Dev Patel, Twiggy, Rupert Everett and Jamie Oliver in a bid to bring in four million extra overseas visitors. | | | | | | | CANNES 2011: There's a disappointing UK showing in the Press category at this year's Cannes Lions, with only four UK agencies picking up nominations for the awards today. | | | | | | | CANNES 2011: In a sad indictment of the state of radio advertising in the UK, no UK agencies have received a nomination in the Radio Lions shortlist at this year's Cannes Lions International Festival of Creativity. | | | | | | | CANNES 2011: JWT London is the most nominated UK agency in the Outdoor category at this year's Cannes Lions International Festival of Creativity. | | | | | | | Andy Murray today (20 June) begins his bid for Wimbledon glory with a vacant sponsorship spot on his tennis kit. | | | | | | | Former Asda chief executive Andy Bond has launched a new business venture that will buy retail and consumer businesses. | | | | | | | Moss Bros has sold its high-street menswear chain Cecil Gee to JD Sports Fashion for £1.7m. | | | | | | | Sports shoe brand Converse used almost 500 shoes to create an interactive 'screen' that could display images projected on to it that reacted to live music. Here's how the campaign was created. | | | | Intelligence | | | | | | Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google. | | | | | | | Thinkbox takes us through its latest research into TV and young people, revealing that they are much less ad averse than the average adult and are more likely to enjoy TV advertising. | | | | | | | Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles. | | | | Think BR
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| Think BR: Lose the 'gamification' label Brands need to look further than 'gamification' if they want to harness the marketing power of gaming, writes David Rose, chief executive, We R Interactive. | | Â |
| | | Latest jobs | | Account Director | Recruiter Adam Recruitment | Salary £30000 - £40000 per annum | Location Manchester | | | | | | | |
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