Monday 20 June 2011

Breaking news from Brand Republic - VisitBritain, Cannes, Wimbledon, Andy Bond, Moss Bros

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Famous Brits feature in global tourism campaign
Famous Brits feature in global tourism campaign
by Loulla-Mae Eleftheriou-Smith
20 June 2011, 09:45AM
VisitBritain is today (20 June) launching its long-awaited £100m global campaign featuring Judi Dench, Dev Patel, Twiggy, Rupert Everett and Jamie Oliver in a bid to bring in four million extra overseas visitors.
Brazil sets the pace in Cannes Press shortlist with UK trailing
Brazil sets the pace in Cannes Press shortlist with UK trailing
by Matt Williams
20 June 2011, 09:46AM
CANNES 2011: There's a disappointing UK showing in the Press category at this year's Cannes Lions, with only four UK agencies picking up nominations for the awards today.
UK agencies put in a no show in Radio Lions nominations
UK agencies put in a no show in Radio Lions nominations
by Anne Cassidy
20 June 2011, 09:16AM
CANNES 2011: In a sad indictment of the state of radio advertising in the UK, no UK agencies have received a nomination in the Radio Lions shortlist at this year's Cannes Lions International Festival of Creativity.
JWT London scoops three Outdoor nominations in Cannes
JWT London scoops three Outdoor nominations in Cannes
by Matt Williams
20 June 2011, 08:43AM
CANNES 2011: JWT London is the most nominated UK agency in the Outdoor category at this year's Cannes Lions International Festival of Creativity.
Murray begins Wimbledon with vacant shirt sponsor
Murray begins Wimbledon with vacant shirt sponsor
by John Reynolds
20 June 2011, 09:56AM
Andy Murray today (20 June) begins his bid for Wimbledon glory with a vacant sponsorship spot on his tennis kit.
Ex Asda boss Bond sets up retail investment venture
Ex Asda boss Bond sets up retail investment venture
by Ben Bold
20 June 2011, 08:33AM
Former Asda chief executive Andy Bond has launched a new business venture that will buy retail and consumer businesses.
Moss Bros offloads Cecil Gee to JD
Moss Bros offloads Cecil Gee to JD
by John Reynolds and Daniel Farey-Jones
20 June 2011, 08:55AM
Moss Bros has sold its high-street menswear chain Cecil Gee to JD Sports Fashion for £1.7m.
Appointment to view: 'The Canvas Experiment'
Appointment to view: 'The Canvas Experiment'
by Sarah Johnson
20 June 2011, 08:50AM
Sports shoe brand Converse used almost 500 shoes to create an interactive 'screen' that could display images projected on to it that reacted to live music. Here's how the campaign was created.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
The effectiveness of consumer choice on pre-roll advertising
The effectiveness of consumer choice on pre-roll advertising
by YouTube
20 June 2011, 08:30AM
Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google.
The truth about youth: TV and young people
The truth about youth: TV and young people
by Thinkbox
16 June 2011, 09:00AM
Thinkbox takes us through its latest research into TV and young people, revealing that they are much less ad averse than the average adult and are more likely to enjoy TV advertising.
Revolting tactics: brands beware when tapping into social movements
Revolting tactics: brands beware when tapping into social movements
by Gemma Charles
15 June 2011, 12:00AM
Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles.

Â
Think BR

Think BR: Lose the 'gamification' label

Brands need to look further than 'gamification' if they want to harness the marketing power of gaming, writes David Rose, chief executive, We R Interactive.

Â

Also in the news
JWT loses £70m global Rimmel business to Laird + Partners
by Jeremy Lee, 17 June 2011, 04:43PM
Portman Group CEO David Poley to leave post
by Gemma Charles, 17 June 2011, 05:15PM
Twitter appoints Rachel Bremer as European communications manager
by Sara Luker, 17 June 2011, 05:09PM
Ad recognition app to feature in FT super-yacht campaign
by Daniel Farey-Jones, 17 June 2011, 04:15PM
Van Damme 'freezes hard' for latest Coors push
by Staff, 17 June 2011, 04:13PM
Nissan promotes Paul Willcox to top European marketing role
by Alex Brownsell, 17 June 2011, 03:00PM
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