Monday, 13 June 2011

Digital AM - Doritos, IGN, Kick Energy, plus The Wall > Google/Admeld

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Latest news
Doritos releases game to boost sales of dips
Doritos releases game to boost sales of dips
by John Reynolds
13 June 2011, 12:00PM
PepsiCo-owned Doritos is launching an online game challenging cosumers to flick virtual chips into a jar of dip.
IGN Entertainment appoints first head of consumer and lifestyle
IGN Entertainment appoints first head of consumer and lifestyle
by Sarah Shearman
13 June 2011, 12:01PM
IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team.
Kick Energy promotion extends association with gaming
Kick Energy promotion extends association with gaming
by Loulla-Mae Eleftheriou-Smith
13 June 2011, 08:57AM
Kick Energy, the Global Brands-owned energy drink, has partnered with 2K Games to launch an on-pack promotion featuring the new 'Duke Nukem' game.
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