Thursday, 16 June 2011

DM Bulletin from Brand Republic - Tesco, Green Preference Service, Stuart Archibald, web cookies, T-Mobile

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Tesco invests in Clubcard programme with new appointments
Tesco invests in Clubcard programme with new appointments
by Sarah Shearman
14 June 2011, 08:30AM
Tesco has restructured its Clubcard management team, promoting Janet Smith and creating three new director roles, as it looks to expand the scheme abroad.
Direct marketers launch Green Preference Service
Direct marketers launch Green Preference Service
by Loulla-Mae Eleftheriou-Smith
16 June 2011, 02:36PM
Three former direct marketing and data specialists have launched The Green Preference Service, an online service that allows consumers to get their direct mail changed to email and which has been welcomed by the Direct Marketing Association (DMA).
Stuart Archibald to part company with AIS
Stuart Archibald to part company with AIS
by Matt Williams
16 June 2011, 11:00AM
Stuart Archibald, one of the managing partners of Archibald Ingall Stretton, is leaving the agency he co-founded 13 years ago.
Few consumers on warpath after cookies law change
Few consumers on warpath after cookies law change
by Daniel Farey-Jones
16 June 2011, 02:50PM
The Information Commissioner's Office has received just three complaints about the use of cookies in the past three weeks since the rules were tightened.
T-Mobile customer data thieves ordered to pay £73,700
T-Mobile customer data thieves ordered to pay £73,700
by Daniel Farey-Jones
10 June 2011, 04:10PM
Two former T-Mobile employees who illegally stole and sold select customer data from the company in 2008 have today been ordered to pay a total of £73,700 in fines and confiscation costs in a case handled by the ICO.
Helen Edwards on Branding: Take up the baton, maestro
Helen Edwards on Branding: Take up the baton, maestro
by Helen Edwards
15 June 2011, 12:01AM
A brand needs a conductor who can harmonise the marketing disciplines to form a winning team.
CREATIVE STRATEGY: A pint of brand, please, Magners
CREATIVE STRATEGY: A pint of brand, please, Magners
by Daniel Farey-Jones
15 June 2011, 04:16PM
Gentle readers, please indulge my short diversion into history and archaeology. As I scribble this, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England.
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