Tuesday 14 June 2011

Marketing Daily - Santander overhauls marketing to improve image problems; plus McDonald's, Tesco Clubcard, Heineken, and TfL

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Santander marketing overhaul aims to tackle image problems
Alex Brownsell,
14 June 2011
 

Santander UK is rethinking its marketing strategy to combat poor perceptions of...
Santander marketing overhaul aims to tackle image problems
 
 
McDonald's activity to promote 'ethical' focus
John Reynolds,
14 June 2011
 

McDonald's is launching a CSR-focused marketing strategy with an "A-Z of the...
McDonald's: ethical focus in ads
 
 
Tesco invests in Clubcard programme with new appointments
Sarah Shearman,
14 June 2011
 

Tesco has restructured its Clubcard management team, promoting Janet Smith and creating...
Tesco invests in Clubcard programme with new appointments
 
 
Heineken UK marketing director Sarah Warby leaves for 'new challenge'
Gemma Charles,
14 June 2011
 

Sarah Warby, the marketing director of Heineken UK, has left the brewer...
Sarah Warby: leaving Heineken UK (photo: Steve Orino)
 
 
TfL cable car naming rights 'could fetch £50m'
Gemma Charles,
14 June 2011
 

Transport for London (TfL) is attempting to replicate the success of its...
TfL cable car naming rights 'could fetch £50m'
 
 
FA looks to Budweiser for global FA Cup drive
John Reynolds,
14 June 2011
 

The Football Association (FA) is looking to use a new sponsorship deal...
Budweiser sponsoring FA Cup
 
 
 
Also in the News
 
Costa Coffee to push Ice Cold range
John Reynolds,
14 June 2011
 
UKTV adds Really to Freeview platform
Maisie McCabe,
14 June 2011
 
Wrangler owner to buy Timberland for £1.22bn
Maisie McCabe,
14 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
A change agent in the making
Alan Mitchell
 

I've spent the last few weeks helping the Department of Business, Innovation and Skills (BIS) get its mydata project off the ground...
 
 
Behavioural Hypocrisy
Hugh Salmon
 

Hypocrisy - 'the practice of claiming to have more noble standards than is the case'.   This week, I...
 
 
IAB Mobile Engage
Andrew McCormick
 

 I'm at the IAB's Mobile Engage event. Some top speakers today including Tesco's Nick Lansely.  On stage at the...
 
 
 
 
 
 
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