Tuesday 21 June 2011

Media AM - Cannes Lions: Initiative, ITV, WPP and News International,i, Engine Group: Jam

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Media AM Bulletin
 
 
 
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Eric Bader: president and chief strategy officer at Initiative
Initiative challenges assumptions of paid, earned and owned media
Arif Durrani, 21 June 2011

CANNES 2011: IPG's Initiative has warned advertisers against the assumptions inherent in...

  
ITV: ends commercial team review
ITV ends commercial team review with promotions
Maisie McCabe, 21 June 2011

ITV has made a number of promotions, including the appointment of creative...

  
Tablets: prompting ad effectiveness research initiative
WPP and NI study tablet ads effectiveness
John Reynolds, 21 June 2011

WPP and Times publisher News International are undertaking a major joint research...

  
i newspaper: launches co-branded app with Heineken
Heineken and i launch co-branded app
John Reynolds, 21 June 2011

Heineken and digest national newspaper i are teaming up to launch a...

  
The making of Jam: one year after i-level collapsed the social media arm has grown three-fold
The making of Jam: the social specialist has spread well under Engine
Arif Durrani, 21 June 2011

It's been little over a year since i-level's Jam was rescued from...

  
*   Also in the News
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JCDecaux poaches Absolute Radio's Paul Carolan
Maisie McCabe, 20 June 2011
Mirror Group promotes Nolle in reshuffle
John Reynolds, 20 June 2011
ITV1's The Marriage Ref flops on debut
Sara Kimberley, 20 June 2011
Beta targets dads with online community DaddyBeGood
Ben Bold, 20 June 2011
Virgin Media hires Lloyds Banking Group marketer Michael Payne
Maisie McCabe, 20 June 2011
 
 
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