Digital PM - Listerine, Guardian, Mirror, MySpace, Karen Millen, Microsoft, O2

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Listerine unveils interactive YouTube videos by Alex Brownsell 10 June 2011, 01:15PM Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content. Guardian iPhone app draws 67k subscribers by John Reynolds 10 June 2011, 03:52PM The Guardian's iPhone app has been downloaded more than 400,000 times in the six months since launch with around 17% becoming paying subscribers. Mobile data shows 8% increase for Mirror's reach by Daniel Farey-Jones 10 June 2011, 12:00PM New data from ComScore has revealed the Daily Mirror is attracting a greater proportion of readers on mobile devices and shared computers than Mail Online. Investors in talks to buy MySpace majority stake by Ben Bold 10 June 2011, 03:35PM An investor group involving the head of video games publisher Activision Blizzard is believed to be at the forefront of a race to buy a controlling stake in News Corporation's social networking site, MySpace. Karen Millen recruits ecommerce director to spearhead global web expansion by Ben Bold 10 June 2011, 03:36PM Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales. Microsoft ad targets 'real' technophobes by Sara Kimberley 10 June 2011, 11:32AM Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people" upgrading their computers. O2 criticises 4G auction as 'state aid' by Ben Bold 10 June 2011, 01:11PM Mobile operator O2 has vehemently opposed some of the terms of Ofcom's proposals to free up spectrum for 4G services, arguing they are "illegal under EU law" because they constitute up to £1bn in state aid. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Odeon set to take film bookings via transactional Facebook store by Sarah Shearman, 10 June 2011, 09:30AM Media360: YouTube reveals first research on ad skipping by Mark Banham, 10 June 2011, 11:55AM Haymarket Business Media declared Digital Business Publisher of the Year by Sarah Shearman, 10 June 2011, 11:30AM Shape appoints Agency Republic to UK digital account by Sara Kimberley, 10 June 2011, 08:00AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs What fate awaits Karmarama? Bob Willott 08/06/2011 What Adventis and Media Square have in common Bob Willott 30/05/2011 With this social media you are spoiling us Lindsey Clay 26/05/2011 Rosetta: a triumph of weight over wisdom? Bob Willott 18/05/2011 6 out of 10 ain't bad…but there's still a way to go Lindsey Clay 17/05/2011 Latest jobs Experiential Account Manager:: Retail heavy Recruiter Dylan* Salary £30000.00 - £31000.00 per annum Location London Digital Manager (Mobile and Payments) Recruiter Stopgap Salary £45000 per annum + bonus and benefits Location London Campaign/ Account Manager and Executive Recruiter Cherry London Salary £16-23,000 Location Senior Account Manager, £34,000 - £38,000 #advertising Recruiter Blue Skies Marketing Recruitment Salary £34000 - £38000 per annum Location London Digital Account Director Recruiter Better Placed Recruitment Salary £30000 - £45000 per annum + Benefits Location Manchester Senior Marketing/Commercial Manager (Mobile and Payments) Recruiter Stopgap Salary £75000 per annum + bonus and benefits Location London   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders