Friday, 10 June 2011

Global Bulletin from Brand Republic - Revlon, Supre, Sina Weibo, BBH, Sony

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Global bulletin
Latest news
Y&R scoops global Revlon ad account
Y&R scoops global Revlon ad account
by Matt Williams
09 June 2011, 11:55AM
Revlon, the cosmetics giant, has shifted the bulk of its £160m global advertising account into Y&R.
Aussie ad for fashion brand Supre banned for sexualising 'tweens'
Aussie ad for fashion brand Supre banned for sexualising 'tweens'
by Staff
06 June 2011, 04:36PM
SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.
Can Twitter still be beaten? Chinese rival to launch in the US
Can Twitter still be beaten? Chinese rival to launch in the US
by Staff
06 June 2011, 09:35AM
Chinese internet firm Sina is gearing up to launch its popular microblogging platform Sina Weibo in the US shortly to challenge Twitter.
BBH lands global Sol creative business
BBH lands global Sol creative business
by Sara Kimberley
09 June 2011, 08:00AM
Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.
Social media played 'arguably critical role' in Arab uprisings, finds new report
Social media played 'arguably critical role' in Arab uprisings, finds new report
by Staff
08 June 2011, 03:00PM
Since the regime changes in Tunisia and Egypt, and other popular uprisings in Middle Eastern countries, there has been a lot of discussion about the importance of social media in mobilising protesters.
Sony Computer Entertainment Europe hands PlayStation account to Shine
Sony Computer Entertainment Europe hands PlayStation account to Shine
by Nikki Wicks
06 June 2011, 04:25PM
Shine Communications has won a major global brief from Sony Computer Entertainment Europe (SCEE).
Lévy could stay to 2016 after Publicis raises retirement age
Lévy could stay to 2016 after Publicis raises retirement age
by Daniel Farey-Jones
08 June 2011, 11:30AM
Publicis Groupe shareholders yesterday gave Maurice Lévy a run at five more years at the top by voting to raise the retirement age for management board members from 70 to 75.
Millions flock to Facebook Japan following earthquake
Millions flock to Facebook Japan following earthquake
by Staff
08 June 2011, 01:03PM
Gary Klugman, strategic planning director for TBWA Hakuhodo Japan, says the recent earthquake disaster in Japan has highlighted the value of online social networking, sending Facebook's numbers in the country skyrocketing.
Indesit hands £100m pan-European ad business to JWT
Indesit hands £100m pan-European ad business to JWT
by Sara Kimberley
09 June 2011, 11:10AM
Indesit, the household appliances manufacturer that owns the Hotpoint and Ariston brands, has handed its £100 million pan-European advertising account to JWT. The business will be handled out of JWT Italy.
Reebok global marketing chief Prenderville departs
Reebok global marketing chief Prenderville departs
by John Reynolds
07 June 2011, 08:30AM
Reebok's top global marketer, Richard Prenderville, has left the sportswear business after five years in the job.
Tesco takes first steps in global brand strategy
Tesco takes first steps in global brand strategy
by Rachel Barnes
07 June 2011, 08:30AM
Tesco has unveiled plans to become a global brand owner, kicking off the strategy this month with the launch of non-Tesco-branded ice-cream and pet-food ranges.
EHS 4D chief Matt Atkinson lands marketing role at Tesco
EHS 4D chief Matt Atkinson lands marketing role at Tesco
by Sara Kimberley
07 June 2011, 09:23AM
EHS 4D group chief executive Matt Atkinson is leaving the agency to take up a global role as group marketing and digital officer at Tesco.
GroupM introduces 'no ads on pirate sites' terms
GroupM introduces 'no ads on pirate sites' terms
by Daniel Farey-Jones
08 June 2011, 06:35PM
GroupM's US operation has introduced new contract terms to ensure its ads are not placed on websites that carry pirated films and songs, in a move to benefit its content-producing clients such as Warner Brothers and Universal Music.
Also in the news
Nintendo to deploy Wii U in fight for gaming share
by Ben Bold, 08 June 2011, 09:58AM
Bell Pottinger aids anti-Gaddafi Libyan National Transitional Council
by Matt Cartmell, 08 June 2011, 08:21AM
Aegis bolsters iProspect's social media offering with overseas acquisition
by Sarah Shearman, 08 June 2011, 11:45AM
Facebook quietly rolls out facial recognition technology
by Sarah Shearman, 08 June 2011, 09:35AM
Forbes places social media at heart of business
by Arif Durrani, 08 June 2011, 09:30AM
VisitBritain partners with American Express for digital marketing drive
by Loulla-Mae Eleftheriou-Smith, 07 June 2011, 09:21AM
Apple unveils iCloud service
by Sarah Shearman, 07 June 2011, 10:30AM
QPR's £7m Gulf Air sponsorship deal ends
by Ben Bold, 08 June 2011, 12:13PM
From Singapore - Chris Reed on partnership marketing
Coffee retailers have more kick than Bars in Asia
Chris J Reed
10/06/2011
Luxury cinema is the way to make film a star industry
Chris J Reed
09/06/2011
Apple finally gets to the core of the Free ipad/ipod problem
Chris J Reed
08/06/2011
Daily Poke
Touchpaw
Greg Taylor
09/06/2011
Play loud
Greg Taylor
08/06/2011
Infographical
Greg Taylor
07/06/2011
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