Breaking news from Brand Republic - Locog, Tango, Ocado, BiC, Google

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Locog kicks off digital sale for 2012 by John Reynolds 27 June 2011, 09:17AM London Olympic organisers have this morning (Monday) kicked-off the process of selling advertising spots on the London 2012 official website and other digital properties, as it anticipates millions of digital enquiries ahead of next year's games. Britvic launches foam Tango in aerosol cans by Loulla-Mae Eleftheriou-Smith 27 June 2011, 09:30AM Britvic has created Turbo Tango, a variant of the fizzy fruit drink, which is dispensed through an aerosol container and will be marketed to teens through a deal with the upcoming film 'The Inbetweeners'. Ocado swings into profit and signs deal with Carrefour by John Reynolds 27 June 2011, 08:52AM Ocado has reported is first ever pre-tax profit and is to begin selling French supermarket Carrefour's products, as it moves to shift away from its reliance on selling Waitrose products. BiC runs TV spot for washable pens by Sara Kimberley 27 June 2011, 08:40AM BiC, the stationery brand, has launched its first TV ad campaign since appointing Forever Beta to its ad account. Google defends position on US antitrust probe by Sarah Shearman 27 June 2011, 09:30AM Google has received a formal notification from the US Federal Trade Commission (FTC) that it has begun a review into Google's search advertising business, over claims it is anti-competitive. TRESemmé readies sponsorship campaign for Britain's Next Top Model by Loulla-Mae Eleftheriou-Smith 27 June 2011, 08:51AM TRESemmé, the haircare brand recently acquired by Unilever, is readying sponsorship activity for 'Britain & Ireland's Next Top Model', which begins next Monday (4 July) on Sky Living. Primesight billboards to be modernised in £2m Network Rail investment by Maisie McCabe 27 June 2011, 09:30AM Primesight, the outdoor media owner, has announced rail operator Network Rail, its biggest landlord, has committed a £2m investment to refurbish its 3,000-strong billboard estate. PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes by Noelle McElhatton 27 June 2011, 09:18AM CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand Prix at the Cannes International Festival of Creativity on Saturday night. Appointment to view: The interactive tattoo by Sarah Johnson 27 June 2011, 09:12AM Ballantine's whisky encouraged consumers to 'leave an impression' with a digital and experiential campaign that combines mobile phone technology and tattoo art. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence Brand Health Check: Groupon by Sarah Shearman 23 June 2011, 12:00AM Despite impressive growth, the website is losing money in a competitive sector. 'Humble' marketing: Banking on better by Alex Brownsell 23 June 2011, 12:00AM Financial-services brands are trying to appeal to consumers' practical concerns. By Alex Brownsell Profile: Kevin Brennan, chief executive of Quorn Foods by John Reynolds 23 June 2011, 12:01AM Kevin Brennan, chief executive of Quorn Foods, and former Kellogg's top marketer, admits the meat-free brand with the 'funny name' faces major challenges. Interview by John Reynolds. Think BR Think BR: It's not too late to be early Businesses have to start thinking mobile if they want to keep up with consumers, writes Google's Ian Carrington. Also in the news Unilever announces major reorganisation to 'drive growth' by Loulla-Mae Eleftheriou-Smith, 24 June 2011, 01:20PM Murdoch complains 'we're not big enough' ahead of Sky approval by Arif Durrani, 24 June 2011, 02:50PM T3 iPad edition runs video cover wrap for Renault by Sarah Shearman, 24 June 2011, 04:01PM FT web app nears 200,000 downloads by John Reynolds, 24 June 2011, 01:48PM Latest Blog Entries Seve Ballesteros and Richard Branson's dad Hugh Salmon, 27 June 2011 Well.i.aint Steve Henry, 27 June 2011 Playboy - no longer a porn brand Chris J Reed, 27 June 2011 Everything you say or do ... Richard Mabbott @ GyroHSR, 26 June 2011 Cannes 2011: The Brazilian brands are coming Noelle McElhatton, 25 June 2011 Don't waste time Sue Unerman, 24 June 2011 Latest jobs Digital Account Director Recruiter Major Players Salary £40000 - £50000 per annum + + benefits Location City of London Senior Group Account Director Digital ..Direct Marketing .. 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