Marketing Daily - Unilever apes P&G with corporate campaign; plus Google, LOCOG, Tesco, Primark, Glenlivet and Aunt Bessie's

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View in web browser View text-only version   Breaking news from Marketing June 2011   Latest News   Unilever readies global sustainability strategy John Reynolds, 28 June 2011   Unilever is rolling out a campaign promoting its corporate identity in a...     Tesco eyes Olympic tie via Clubcard partners Sarah Shearman, 28 June 2011   Tesco is looking to associate with London 2012 by supporting the Olympic...     LOCOG eyes mobile deals Nicola Clark, 28 June 2011   London 2012 organiser LOCOG is aiming to stamp its mark on the...     Google top Gold winner at Cannes Lions festival Noelle McElhatton, 28 June 2011   Google was the brand awarded the most Golds at the Cannes Lions...     Diageo makes landmark Chinese spirit acquisition Loulla-Mae Eleftheriou-Smith, 28 June 2011   Diageo is taking a majority stake in one of China's biggest spirits...     The Glenlivet targets market leader through digital Gemma Charles, 28 June 2011   The Glenlivet, the world's second biggest-selling single malt whisky is increasing its...       Also in the News   Primark designs signal switch upmarket Nicola Clark, 28 June 2011   Aunt Bessie's in online push Sarah Shearman, 28 June 2011       Blogs & Forums   Latest Blog Entries   Groening for Mac Greg Taylor   A brochure from 1989 advertising the Apple Macintosh to students used illustrations from a young Matt Groening. 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