Monday, 27 June 2011

Digital AM - WPP, Google, Locog, FourSquare, plus The Wall > Twitter ads

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Latest news
WPP launches global audience buying platform Xaxis
WPP launches global audience buying platform Xaxis
by Maisie McCabe
27 June 2011, 11:20AM
WPP, the communications giant, has launched a new global audience buying platform Xaxis to combine its data and technology resources with the trading leverage of its GroupM agencies.
Google defends position on US antitrust probe
Google defends position on US antitrust probe
by Sarah Shearman
27 June 2011, 09:30AM
Google has received a formal notification from the US Federal Trade Commission (FTC) that it has begun a review into Google's search advertising business, over claims it is anti-competitive.
Locog kicks off digital sale for 2012
Locog kicks off digital sale for 2012
by John Reynolds
27 June 2011, 09:17AM
London Olympic organisers have this morning (Monday) kicked-off the process of selling advertising spots on the London 2012 official website and other digital properties, as it anticipates millions of digital enquiries ahead of next year's games.
Data is central to Foursquare model, claims founder
Data is central to Foursquare model, claims founder
by Daniel Farey-Jones
24 June 2011, 10:15AM
CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.
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Facebook has 750 Million users - as talk of user exit grows
@gordonmacmillan
24/06/2011
Twitter to introduce advertising into your tweet stream, will it turn people off?
@gordonmacmillan
24/06/2011
Checking in gets interesting with Foursquare's Amex deal
Jennifer Whitehead
23/06/2011
Insight into social shopping - the next explosion in ecommerce
James Layfield
23/06/2011
No Arab Spring in Bahrain as leading blogger gets 15-years
@gordonmacmillan
23/06/2011
Rusbridger says significant job cuts on the way in new "digital-first" strategy
@gordonmacmillan
23/06/2011
How many friends does one person need?
Emily Wilkinson
22/06/2011
Social distance: what it is and why it matters
Future Foundation
22/06/2011
What is the next trend in social media? Four to watch including a Twitter rival
@gordonmacmillan
22/06/2011
Apple preparing to enter the television market with Apple branded TVs
@gordonmacmillan
22/06/2011
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