| Latest news | |  | | | | | Waitrose has appointed BBH to handle its £25m advertising account, just three months after appointing start-up Now. | | |  | | | | | London Olympic organisers have said they will investigate whether Honda's latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker. | | |  | | | | | Quorn Foods, the meat-free grocery brand, has appointed agency start-up Quorum to handle its advertising account following its separation from Premier Foods. | | |  | | | | | An ad for the Government's fire-awareness campaign by Rainey Kelly Campbell Roalfe /Y&R ranked as the most creative ad tested by the Radio Advertising Bureau in the first three months of this year. | | |  | | | | | John Lewis marketing director Craig Inglis has weighted more of the retailer's annual marketing budget to the second half of 2011, when it will launch a follow-up to last year's celebrated 'Always a Woman' TV ad. | | |  | | | | | Odeon is looking to sell tickets through a transactional Facebook store as an additional way to drive people to its cinemas. | | |  | | | | | Danone's yoghurt brand, Shape, has appointed Agency Republic to its UK digital account. | | |  | | | | | The classic British cooker company AGA has overhauled its brand and introduced a new product as it targets a younger, environmentally aware audience of affluent consumers. | | |  | | | | | Restaurant-booking and deals website Bookatable.com is embarking on its biggest marketing push to date, in a drive to differentiate itself from rival services. | | |  | | | | | JCDecaux, the outdoor media owner, has promoted Mark Bucknell to the newly created role of director of product planning. | | |  | | | | | The cream of the marketing industry gathered at the Hilton Hotel on Park Lane in London for this year's award celebrations, hosted by Tony Blair's former director of communications and strategy Alistair Campbell. | | | | Media360 preview
| |  | | | | | Marc Mendoza, MPG Media Contacts chief executive, has called for more collaboration between media agencies and owners on behalf of clients, stating that "media agencies know what they want, but media owners know what can be done". | | |  | | | | | Jon Goldstone, group marketing director of Premier Foods, told the Media360 conference audience he was more interested in hiring "good people" than in the hiring process, as he summed up his company's experience of working with agencies. | | |  | | | | | Guardian News & Media executive director, Adam Freeman, suggested during the Brand Republic Debate at Media360 that paid-for newspaper models can be successful if investment is made in technology and content. | | | | | Intelligence | |  | | | | | In the age of instant gratification and social media, creating live content is a vital, but complex, emerging channel for brands, writes Nicola Clark. | | |  | | | | | Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold. | | |  | | | | | Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes. | | | | | | | Latest jobs | | | Account Director | | Recruiter Adam Recruitment | | Salary £30000 - £40000 per annum | | Location Manchester | | | | | Planner | | Recruiter Direct Recruitment | | Salary £30 - 35k | | Location London | | |  | | |
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