Friday 24 June 2011

Breaking news from Brand Republic - OK! US, Eric Schmidt, Wimbledon, Absolute Radio, Trading places, Cannes

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Latest news
Desmond sells OK! Magazine in US to Playboy's American Media
Desmond sells OK! Magazine in US to Playboy's American Media
by Arif Durrani
23 June 2011, 07:16PM
Richard Desmond has offloaded the US edition of OK! Magazine to the National Enquirer publisher and manager of Playboy, American Media.
Google's Schmidt: 'Phone is the primary development'
Google's Schmidt: 'Phone is the primary development'
by Arif Durrani
24 June 2011, 08:00AM
CANNES 2011 - The mobile phone is set to replace the browser as the next "primary development artefact" in the world, according to Google's executive chairman Eric Schmidt.
Brands play with Wimbledon
Brands play with Wimbledon
by Maisie McCabe
24 June 2011, 09:30AM
FedEx, the courier service, electronics giant Sony, technology firm IBM, and Lavazza coffee are some of the brands promoting their relationship with the 125th Wimbledon tennis tournament.
Absolute Radio launches targeted spot ads
Absolute Radio launches targeted spot ads
by Maisie McCabe
24 June 2011, 09:01AM
Absolute Radio, the music and entertainment brand, has launched a online streaming service to serve targeted ads in traditional radio airtime, something it claims is a first for the industry.
Trading places: this week's people moves
Trading places: this week's people moves
by Ben Bold
24 June 2011, 08:00AM
Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising, marketing and media.
Appointment to view: A new spin on recruiting interns
Appointment to view: A new spin on recruiting interns
by Sarah Johnson
24 June 2011, 09:00AM
Searching for the right staff normally involves sticking to tried and tested rules, but Portuguese agency Torke has recruited seven interns with a "battle of the bands" style format.
Cannes 2011
UK bags three nods for first Creative Effectiveness shortlist
UK bags three nods for first Creative Effectiveness shortlist
by Matt Williams
24 June 2011, 09:20AM
CANNES 2011: UK agencies have picked up three out of a total of 10 nominations for the first ever Cannes Lions Creative Effectiveness awards.
US leads the way in Titanium & Integrated Lions shortlist
US leads the way in Titanium & Integrated Lions shortlist
by Matt Williams
24 June 2011, 09:05AM
CANNES 2011: The US is comfortably the most shortlisted country in the Titanium & Integrated category at this year's Cannes Festival of Creativity, picking up an impressive 13 of the 32 nominations.
Google's Schmidt: 'Phone is the primary development'
Google's Schmidt: 'Phone is the primary development'
by Arif Durrani
24 June 2011, 08:00AM
CANNES 2011 - The mobile phone is set to replace the browser as the next "primary development artefact" in the world, according to Google's executive chairman Eric Schmidt.
Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
by Arif Durrani
23 June 2011, 04:20PM
CANNES 2011 - Black Eyed Peas front man Will.i.am spelt out to adland today how the changing media climate and shifting consumer habits are having a profound and absolute impact on global marketers looking to reach consumers.
McCann and MRM panel discuss how technology is transforming creativity
McCann and MRM panel discuss how technology is transforming creativity
by Sara Kimberley
23 June 2011, 03:06PM
UPDATE - CANNES 2011: Black Eyed Peas singer Will.i.am joined MRM Worldwide's chief executive Marc Landsberg, composer Tod Machover and Intel's vice president, creative services Johan Jervoe to discuss how technology is transforming creativity in a d...
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
by Noelle McElhatton
23 June 2011, 11:39AM
CANNES 2011: Brands that have strong sustainability credentials find it easier to attract and retain talent, according to one of Unilever's most senior marketers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Brand Health Check: Groupon
Brand Health Check: Groupon
by Sarah Shearman
23 June 2011, 12:00AM
Despite impressive growth, the website is losing money in a competitive sector.
'Humble' marketing: Banking on better
'Humble' marketing: Banking on better
by Alex Brownsell
23 June 2011, 12:00AM
Financial-services brands are trying to appeal to consumers' practical concerns. By Alex Brownsell
Profile: Kevin Brennan, chief executive of Quorn Foods
Profile: Kevin Brennan, chief executive of Quorn Foods
by John Reynolds
23 June 2011, 12:01AM
Kevin Brennan, chief executive of Quorn Foods, and former Kellogg's top marketer, admits the meat-free brand with the 'funny name' faces major challenges. Interview by John Reynolds.

Think BR

Helen Edwards on Branding: Being patient with choice

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one.


Also in the news
Paramount extends 3D to Transformers billboard
by Maisie McCabe, 23 June 2011, 03:20PM
Twitter signs up Europe boss
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JK Rowling unveils Harry's Pottermore experience
by Sarah Shearman, 23 June 2011, 12:58PM
MailOnline reports return to growth
by John Reynolds, 23 June 2011, 02:50PM
Eden scoops £4m Uniqlo media brief
by Jeremy Lee, 23 June 2011, 12:10PM
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