Thursday 23 June 2011

Marketing Daily - COI axed; plus Groupon, Unilever, Facebook and Mumsnet

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
COI axed but government departments get to keep their marketers
Gemma Charles,
23 June 2011
 

The Government has approved the closure of the 65-year-old COI but has...

COI: Government axes the office
 
 
Brand Health Check: Groupon
Sarah Shearman,
23 June 2011
 

Despite impressive growth, the website is losing money in a competitive sector.

Groupon
 
 
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
Noelle McElhatton,
23 June 2011
 

CANNES 2011: Brands that have strong sustainability credentials find it easier to...

Marc Mathieu: focuses on Unilever's sustainability credentials
 
 
Facebook unveils interactive unit and client council
Noelle McElhatton,
23 June 2011
 

CANNES 2011: Facebook is set to unveil its client council initiative and...

Carolyn Everson: vice-president, global marketing solutions for Facebook
 
 
Domino's launches Facebook Check-In Deal
Sarah Shearman,
23 June 2011
 

Domino's has become the latest brand to roll out Facebook's Check-In Deal,...

Domino's: launches Facebook's Check-In Deal initiative to drive stuffed crust ales
 
 
Profile: Kevin Brennan, chief executive of Quorn Foods
John Reynolds,
23 June 2011
 

Kevin Brennan, chief executive of Quorn Foods, and former Kellogg's top marketer,...

Kevin Brennan, chief executive of Quorn Foods
 
 
Mumsnet co-founder urges brands to engage in 'fresh new ways'
Loulla-Mae Eleftheriou-Smith,
23 June 2011
 

Brands need to engage with parents in fresh and entertaining ways is...

Mumsnet: urges brands to engage in 'fresh new ways'
 
 
 
Also in the News
 
More than 60% of marketers would not attend university today
Ben Bold,
23 June 2011
 
Royal Mail claims more than 14m items sent with DM support service
Loulla-Mae Eleftheriou-Smith,
23 June 2011
 
Airbus 'concept cabin' app reveals the future of flying
Loulla-Mae Eleftheriou-Smith,
23 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Emotions in B2B Marketing
Maia Honan, Board Acc Director, Positive Thinking
 

  Business buyers are just as human as the rest of us.  Marketers sell to people, not companies.  Of...

 
 
Do Groupon know that they need loyalty?
Chris J Reed
 

Groupon has ventured deeper into loyalty marketing - and away from paper coupons - with a test program that's offering...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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