Digital PM - Tesco, VW, Shazam, Wildfire, YouView, P&G, BR app chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tesco needs to up its marketing strategy for non-smartphone users by Loulla-Mae Eleftheriou-Smith 15 June 2011, 01:51PM Tesco needs to boost its marketing strategy aimed at non-smartphone users, according to a key Tesco executive speaking at the Internet Advertising Bureau (IAB) Mobile Engage conference. Volkswagen crowd-sources Golf ad by Sara Kimberley 15 June 2011, 01:10PM Volkswagen has launched a "real-time" crowd-sourcing initiative for a TV ad in Canada to promote its new Golf. Shazam makes first acquisition to introduce lyrics technology by Oliver Luft 15 June 2011, 03:00PM Digital music company Shazam has made its first acquisition with the purchase of the Synchronized Lyrics technology from Silicon Valley firm Tunezee. Wildfire Word of Mouth rebrands as The Social Partners by Oliver Luft 15 June 2011, 11:44AM Wildfire Word of Mouth, the social media agency majority owned by Grey, is rebranding as The Social Partners and expanding internationally, by making use of the WPP agency's global network. Desmond predicts YouView success at expense of Sky by Arif Durrani 15 June 2011, 03:04PM Richard Desmond, founder of Northern & Shell and owner of Channel 5, believes the long-awaited internet TV service YouView is set to significantly shake-up the market, at the expense of Sky. NHS Direct just the tonic for BR app chart by Daniel Farey-Jones 15 June 2011, 12:30PM This week's branded app chart is topped by NHS Direct, with Volkswagen making a new entry in second place. P&G launches six new Facebook stores by Staff 15 June 2011, 11:42AM Procter & Gamble in the US has has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Sony parodies 'balls' ad in Wimbledon campaign by Matt Williams, 15 June 2011, 09:10AM Facebook hires Bill Clinton's former press secretary Joe Lockhart by Sara Luker, 15 June 2011, 09:36AM BlackBerry tablet marketing goes heavy on Flash by Daniel Farey-Jones, 15 June 2011, 10:40AM Huawei prepares marketing for UK smartphone push by Sarah Shearman, 15 June 2011, 10:00AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Rose-tinted testicles Lindsey Clay 14/06/2011 Size is seductive, but profits are more precious Bob Willott 14/06/2011 Is branded content more powerful than traditional advertising in engaging consumers? Gareth Atkinson 13/06/2011 What fate awaits Karmarama? Bob Willott 08/06/2011 What Adventis and Media Square have in common Bob Willott 30/05/2011 Latest jobs Senior Online Sales Executive Recruiter Haymarket Media Group Salary £25,500 plus commission Location London (Hammersmith) Communications Manager for Global Financial Systems Business £30-35k Recruiter Gabriele Skelton Salary £30-35k Location Senior Account Manager Recruiter Jarlett de Grouchy Salary £34000 - £40000 per annum + excellent benefits Location West London Head of Marketing - Digital - Contract (6-9 months) London Recruiter Blue Skies Marketing Recruitment Salary £70000 - £90000 per annum + (pro rata) Location London Social Networker Recruiter Racing Post Salary Competitive Location Canary Wharf Digital Business Director :: Top Global Agency :: £85k Recruiter Dylan* Salary Up to £85k + benefits Location   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders