Friday, 10 June 2011

Marketing Daily - Honda faces London 2012 ambush marketing investigation; plus Odeon, AGA, O2, and John Lewis

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
The 2011 Marketing Society Awards for Excellence in pictures
10 June 2011
 

The cream of the marketing industry gathered at the Hilton Hotel on...
Alistair Campbell, Suki Thompson and Pete Markey
 
 
Locog to investigate Honda campaign
Loulla-Mae Eleftheriou-Smith,
10 June 2011
 

London Olympic organisers have said they will investigate whether Honda's latest digital...
Beth Tweddle: Honda 'power of dreams' team member
 
 
Odeon set to take film bookings via transactional Facebook store
Sarah Shearman,
10 June 2011
 

Odeon is looking to sell tickets through a transactional Facebook store as...
Odeon looking to develop transactional Facebook site
 
 
AGA targets busy 'new generation' in overhaul
Loulla-Mae Eleftheriou-Smith,
10 June 2011
 

The classic British cooker company AGA has overhauled its brand and introduced...
AGA launching a new range
 
 
O2 criticises 4G auction as 'state aid'
Ben Bold,
10 June 2011
 

Mobile operator O2 has vehemently opposed some of the terms of Ofcom's...
O2: opposes aspects of Ofcom's proposed 4G spectrum auction
 
 
VisitBritain appoints Joss Croft as head of marketing
Loulla-Mae Eleftheriou-Smith,
10 June 2011
 

VisitBritain, the national tourism board, has appointed Joss Croft as its new...
Joss Croft: appointed head of marketing at VisitBritain
 
 
 
Also in the News
 
Bookatable.com rolls out first TV campaign
Sarah Shearman,
10 June 2011
 
John Lewis shifts budget into second half of year
Ben Bold,
10 June 2011
 
Investec pulls out of RFU
John Reynolds,
10 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Tesco's brand-creation strategy: racheting up battle with FMCG manufacturers just a notch
Noelle McElhatton
 

Tesco's new CEO Philip Clarke is at last making good on his promise in May to make Tesco a 'creator...
 
 
Coffee retailers have more kick than Bars in Asia
Chris J Reed
 

In Singapore it's not unusual to see coffee shops packed at 11pm/12 midnight every night of the week including weekends....
 
 
Apple finally gets to the core of the Free ipad/ipod problem
Chris J Reed
 

For years Apple have been letting people get away with murder through greed. Every man and his dog, or rather...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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