Latest news | | | | | | Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push. | | | | | | | Mark Lund will chair a panel being set up by the Advertising Association to beef up controls over marketing aimed at children in an attempt to head off the threat of legislation. | | | | | | | Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity. | | | | | | | The Royal Mail has called a statutory review of its integrated advertising account. | | | | | | | Engine Group's Jez Groom is leaving the company to join Ogilvy & Mather London as strategic integration director. | | | | | | | Go Compare, Cadbury, Ford and Lynx are among the brands which have signed up for Channel 4's ad hijack with Jimmy Carr during the 'Channel 4 Comedy Gala' tomorrow night (10 June). | | | | | | | Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services, launched in partnership with Orange. | | | | | | | Fashion retailer George is the first advertiser to promote Father's Day in the national newspapers ahead of the 19 June celebration. | | | | Media360 preview
| | | | | | Ahead of Brand Republic Group's Media360 event in Manchester, Mark Holden, global strategy director of PHD and chair of the event, finds reason for optimism. | | | | | | | As delegates gather at the Lowry Hotel in Manchester for Media360 speakers at the conference give their reaction to whether we can see a cautious return to growth and to the threats and opportunities faced in media during the coming year. | | | | | | | As we prepare for Media360, I find myself in a quandary about where media is heading, despite the heading for the event: 'Returning To Growth'. | | | | Intelligence | | | | | | In the age of instant gratification and social media, creating live content is a vital, but complex, emerging channel for brands, writes Nicola Clark. | | | | | | | Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold. | | | | | | | Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes. | | | | | | Latest jobs | | Account Director | Recruiter Adam Recruitment | Salary £30000 - £40000 per annum | Location Manchester | | | | Planner | Recruiter Direct Recruitment | Salary £30 - 35k | Location London | | | | | |
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