Thursday, 9 June 2011

Breaking news from Brand Republic - BBH, Advertising Association, Cadbury, Royal Mail, Jez Groom

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Latest news
BBH lands global Sol creative business
BBH lands global Sol creative business
by Sara Kimberley
09 June 2011, 08:00AM
Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.
Bailey review prompts Advertising Association action
Bailey review prompts Advertising Association action
by our parliamentary correspondent
09 June 2011, 08:00AM
Mark Lund will chair a panel being set up by the Advertising Association to beef up controls over marketing aimed at children in an attempt to head off the threat of legislation.
Cadbury signs deal with ITV to lift Spots V Stripes
Cadbury signs deal with ITV to lift Spots V Stripes
by Maisie McCabe
09 June 2011, 09:00AM
Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity.
Royal Mail calls integrated advertising pitch
Royal Mail calls integrated advertising pitch
by Matt Williams
09 June 2011, 08:00AM
The Royal Mail has called a statutory review of its integrated advertising account.
Engine loses Groom to Ogilvy & Mather
Engine loses Groom to Ogilvy & Mather
by Matt Williams
09 June 2011, 08:00AM
Engine Group's Jez Groom is leaving the company to join Ogilvy & Mather London as strategic integration director.
Go Compare, Cadbury, Ford and Lynx join C4's ad hijack
Go Compare, Cadbury, Ford and Lynx join C4's ad hijack
by Maisie McCabe
08 June 2011, 08:00AM
Go Compare, Cadbury, Ford and Lynx are among the brands which have signed up for Channel 4's ad hijack with Jimmy Carr during the 'Channel 4 Comedy Gala' tomorrow night (10 June).
Barclaycard adapts rollercoaster ad for mobile payments
Barclaycard adapts rollercoaster ad for mobile payments
by Alex Brownsell
09 June 2011, 08:40AM
Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services, launched in partnership with Orange.
Paper Round (9 Jun) - Which clients are advertising in the national press?
Paper Round (9 Jun) - Which clients are advertising in the national press?
by Sarah Johnson
09 June 2011, 09:30AM
Fashion retailer George is the first advertiser to promote Father's Day in the national newspapers ahead of the 19 June celebration.
Media360 preview
Media360 is about witnessing a return to growth
Media360 is about witnessing a return to growth
by Staff
08 June 2011, 08:00AM
Ahead of Brand Republic Group's Media360 event in Manchester, Mark Holden, global strategy director of PHD and chair of the event, finds reason for optimism.
Media360: A view from the speakers
Media360: A view from the speakers
by Mark Banham
08 June 2011, 02:48PM
As delegates gather at the Lowry Hotel in Manchester for Media360 speakers at the conference give their reaction to whether we can see a cautious return to growth and to the threats and opportunities faced in media during the coming year.
The future of media will be what you make it
The future of media will be what you make it
by Jeremy King
08 June 2011, 04:16PM
As we prepare for Media360, I find myself in a quandary about where media is heading, despite the heading for the event: 'Returning To Growth'.
Adland

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Intelligence
Going live: What brands must consider when creating live content
Going live: What brands must consider when creating live content
by Nicola Clark
09 June 2011, 12:00AM
In the age of instant gratification and social media, creating live content is a vital, but complex, emerging channel for brands, writes Nicola Clark.
We know where you live: local retailing
We know where you live: local retailing
by Ben Bold
08 June 2011, 12:00AM
Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold.
Profile: Anna Crona, marketing director for IKEA UK and Ireland
Profile: Anna Crona, marketing director for IKEA UK and Ireland
by Andrew McCormick
08 June 2011, 09:00AM
Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.

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Also in the news
QPR's £7m Gulf Air sponsorship deal ends
by Ben Bold, 08 June 2011, 12:13PM
The future of media will be what you make it
by Jeremy King, 08 June 2011, 04:16PM
Man City sets digital goals with new marketing head
by John Reynolds, 08 June 2011, 11:37AM
Lévy could stay to 2016 after Publicis raises retirement age
by Daniel Farey-Jones, 08 June 2011, 11:30AM
Reebok still fails to publicly back Giggs
by John Reynolds, 08 June 2011, 12:36PM
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Chris J Reed, 09 June 2011
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Lolly and Nat, 08 June 2011
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