Marketing Daily - Why brand owners should keep a close eye on Tesco's new strategy; plus P&G, M&S, Nationwide, and Lucozade

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing June 2011   Latest News   Brands beware: Tesco's unbranded gamble Rachel Barnes, 16 June 2011   The UK's biggest retailer has an ambition to be a global brand-owner....     O2, Vodafone and Everything Everywhere join to create single m-commerce platform Ben Bold, 16 June 2011   Mobile rivals Vodafone, O2 and Everything Everywhere have joined forces to create...     Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global Loulla-Mae Eleftheriou-Smith, 16 June 2011   Martine Ainsworth-Wells, marketing and communications director at London & Partners. Interview by...     P&G launches app for beauty brands Loulla-Mae Eleftheriou-Smith, 16 June 2011   Procter & Gamble, the FMCG giant, has launched a smartphone app for...     Field marketing - Brands go back to the shop floor Suzy Bashford, 16 June 2011   Losing a potential customer on the shop floor is every brand's nightmare,...     Prime Minister's digital marketing guru departs for agency role Gemma Charles, 16 June 2011   Rishi Saha, head of digital communications at 10 Downing Street, is leaving...     M&S drops plans to sell shoppers chilled tap water Ben Bold, 16 June 2011   Marks & Spencer has scrapped its initiative to sell water for 20p...     Marketing's Helen Edwards wins PPA Columnist of the Year Staff, 16 June 2011   Helen Edwards, Marketing's regular commentator on brand strategy, was last night named...       Also in the News   Nationwide reviews DM account ahead of below-the-line drive Alex Brownsell, 16 June 2011   Coca-Cola targets young people with 2012 sponsorship Loulla-Mae Eleftheriou-Smith, 16 June 2011   Lucozade to take Yes campaign to festivals Loulla-Mae Eleftheriou-Smith, 16 June 2011   Wembley set to host 2013 Champions League Final Ben Bold, 16 June 2011   Veet rolls out summer wax strip campaign Loulla-Mae Eleftheriou-Smith, 16 June 2011       Blogs & Forums   Latest Blog Entries   Is Twitter the new Daily Mail? Nicola Clark   Last month I spent a couple of days out of my comfort zone at the Rugby Sevens in Twickenham. Not...     Why we punish the brands we love HELEN EDWARDS   In my column last week ( Marketing, 08 June), I referenced an academic study just published in the Journal of...     A change agent in the making Alan Mitchell   I've spent the last few weeks helping the Department of Business, Innovation and Skills (BIS) get its mydata project off the ground...             Whitepapers     Commercial Marketing Manager, Tarsh Lazare Marketing Recruitment £45,000 + c/a, North of London Partner Marketing Manager, Lonely Planet £38,000- £43,000 per annum, London Online Marketing Manager, Lonely Planet £48,000-£53,000, London Website Analyst, Lonely Planet £28,000-£33,000, London Online Marketing Executive, Lonely Planet £23,000 - £28,000, London Digital Agency Sales - Creative Solutions, Xchangeteam £32000 - £37000 per annum + high commission, London Junior Digital Designer, Median 20 - 30k, Social Media Marketing Executive, Perfect Marketing People To £25k, Manchester Communications Planning Account Manager, Feather Brooksbank A competitive salary, Freelance Web designer, Creative Recruitment £250.00 per day,     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ▼  June (166) Breaking News from MediaWeek Media PM - Virgin Media, OFT, TV forecasts, OMD, L... 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