Tuesday 14 June 2011

Campaign Daily Fix - WCRS&co, Eurostar, Tourism Australia, Powerade Energy, Radio 2

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Campaign Daily Fix
 
14 June 2011  
Latest News
Matt Edwards, Debbie Klein & Leon Jaume
Edwards replaces Herriman as WCRS&Co chief executive
Matt Williams, 13 June 2011

WCRS&Co's chief executive Penny Herriman is leaving the agency after just eight months in the role.

 
Eurostar: moves £4m media account to Arena Media
Arena Media wins £6.5m Eurostar business
Katherine Levy, 14 June 2011

Havas-owned Arena Media has picked up the £6.5m media account for Eurostar, previously held by Aegis-owned Vizeum.

 
held by Aegis network Carat. Tourism Australia: 'there's nothing like Australia' campaign Tourism Australia: 'there's nothing like Australia' campaign
Tourism Australia selects OMD for $190m media account
Paul Howell, 14 June 2011

Tourism Australia has appointed OMD for its global media services account, covering media planning and buying, search marketing and optimisation, and social media marketing.

 
Powerade Energy: first TV ad breaks today
Powerade Energy launches first TV ad
Loulla-Mae Eleftheriou-Smith, 14 June 2011

Powerade Energy, the new dual energy drink from Coca-Cola, has launched its first TV spot, targeting active people.

 
Dermot O'Leary: stars in BBC's '2 day' campaign
Radio 2 DJs line up for 'best of' marathon
Loulla-Mae Eleftheriou-Smith, 14 June 2011

The BBC has launched a 10-day campaign to promote '2 Day', a day-long showcase of BBC Radio 2 content which broadcasts a week's programming in one 12-hour marathon.

 
 
Also in the News
Europcar combines Twitter and digital outdoor
Maisie McCabe, 14 June 2011
Google to acquire Admeld for $400m
Daniel Farey-Jones, 14 June 2011
Heineken UK marketing director Sarah Warby leaves for 'new challenge'
Gemma Charles, 14 June 2011
Desmond is 'categorically not looking to sell' Daily Express
Arif Durrani, 14 June 2011
 
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Latest Work
Specsavers 'ferry' by Specsavers Creative
Specsavers 'ferry' by Specsavers Creative
09 June 2011

Specsavers has launched its latest over-60s TV campaign.

 
Dove 'body language' by Olgilvy
Dove 'body language' by Ogilvy & Mather
09 June 2011

Dove has relaunched its Hand & Body range with a new integrated campaign.

 
Claro 'teen spirit' by BBDO Argentina
Claro 'teen spirit' by BBDO Argentina
13 June 2011

Claro, the Argentinian mobile telecom company, has launched a new ad for its first smartphone.

 
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