Breaking news from Brand Republic - Unilever, Tesco, VW, Primark, Locog, Aunt Bessie, Glenlivet, Mooncup, Google

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Unilever readies global sustainability strategy by John Reynolds 28 June 2011, 09:09AM Unilever is rolling out a campaign promoting its corporate identity in a similar move to rival Procter & Gamble. Tesco eyes Olympic tie via Clubcard partners by Sarah Shearman 28 June 2011, 09:00AM Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes of its Clubcard scheme's partners. Greenpeace attacks VW with spoof 'Darth Vader' ad by Sara Kimberley 28 June 2011, 09:22AM Greenpeace is launching a campaign against Volkswagen's environmental record with a spoof of the car brand's award-winning 'Darth Vader' ad, featuring a VW-branded Death Star. Primark designs signal switch upmarket by Nicola Clark 28 June 2011, 09:00AM Discount clothing retailer Primark is targeting more-fashion-conscious shoppers, with a trend-setting autumn/winter season collection. LOCOG eyes mobile deals by Nicola Clark 28 June 2011, 09:05AM London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the Olympics by making official location-based check-ins available only to sponsors. Aunt Bessie's in online push by Sarah Shearman 28 June 2011, 09:20AM Aunt Bessie's is to increase its digital marketing spend as it expands its portfolio beyond Sunday-roast staples such as Yorkshire puddings. The Glenlivet targets market leader through digital by Gemma Charles 28 June 2011, 09:10AM The Glenlivet, the world's second biggest-selling single malt whisky is increasing its investment in digital as part of a plan to challenge market leader Glenfiddich. Mooncup asks women to get in tune with their vaginas by Sara Kimberley 28 June 2011, 08:50AM Women's sanitary brand Mooncup has launched a song calling on women to 'love their vagina'. Google top Gold winner at Cannes Lions festival by Noelle McElhatton 28 June 2011, 08:48AM Google was the brand awarded the most Golds at the Cannes Lions International Festival of Creativity last week, with 22 Golds and one Grand Prix. Appointment to view: Behind the scenes with Button and Hamilton by Sarah Johnson 28 June 2011, 08:41AM Vodafone puts F1 drivers Lewis Hamilton and Jenson Button in the middle of a fashion shoot for its latest TV ad. Here's a look at how the spot was made. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Intelligence Brand Health Check: Groupon by Sarah Shearman 23 June 2011, 12:00AM Despite impressive growth, the website is losing money in a competitive sector. 'Humble' marketing: Banking on better by Alex Brownsell 23 June 2011, 12:00AM Financial-services brands are trying to appeal to consumers' practical concerns. By Alex Brownsell Profile: Kevin Brennan, chief executive of Quorn Foods by John Reynolds 23 June 2011, 12:01AM Kevin Brennan, chief executive of Quorn Foods, and former Kellogg's top marketer, admits the meat-free brand with the 'funny name' faces major challenges. Interview by John Reynolds.   Think BR Think BR: It's not too late to be early Businesses have to start thinking mobile if they want to keep up with consumers, writes Google's Ian Carrington.   Also in the news Carpetright to review £8m media account by Mark Banham, 27 June 2011, 04:21PM Domino's to sponsor new Simon Cowell show Red or Black? by Maisie McCabe, 27 June 2011, 03:11PM Facebook overtakes Microsoft in UK by Sarah Shearman, 27 June 2011, 03:45PM Emap posts £27m profit in 2010 by Oliver Luft, 27 June 2011, 03:24PM Engine appoints group chief operating officer by Daniel Farey-Jones, 27 June 2011, 12:25PM Latest Blog Entries Boundless library Greg Taylor, 28 June 2011 THE CONTEXT IS THE CONTENT Dave Trott, 28 June 2011 Where do people travel to and which city do people spend the most in? Chris J Reed, 28 June 2011 Triple bypass with fries Greg Taylor, 27 June 2011 The Queen is not amused! George Parker, 27 June 2011 Seve Ballesteros and Richard Branson's dad Hugh Salmon, 27 June 2011 Latest jobs Digital Account Director Recruiter Major Players Salary £40000 - £50000 per annum + + benefits Location City of London Senior Group Account Director Digital ..Direct Marketing .. CRM .. top London Agency Recruiter Firehorse Salary c. £60 - 80k Dep on experience Location Account Director Recruiter Adam Recruitment Salary £30000 - £40000 per annum Location Manchester Digital Account Director - social media agency Recruiter Direct Recruitment Salary Circa £60k + bonus Location Central London Head of Search / Client Services Recruiter Propel Salary £70000 - £75000 per annum + Excellent Benefits Location London Creative Strategist, London Recruiter Dynamic New Alliances Salary Up to £75K Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders