Monday, 27 June 2011

Campaign Daily Fix - IAA, WPP, Engine, TRESemme, BiC

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Campaign Daily Fix
 
27 June 2011  
Latest News
Paul O'Donnell: new chairman of the UK chapter of the IAA (photo: Colin Stout)
Ogilvy UK chairman Paul O'Donnell takes IAA role
Sara Kimberley, 27 June 2011

Ogilvy UK chairman Paul O'Donnell has been elected as the new chairman of the UK chapter of the International Advertising Association (IAA).

 
Rob Norman: chief executive of GroupM Interaction
WPP launches global audience buying platform Xaxis
Maisie McCabe, 27 June 2011

WPP, the communications giant, has launched a new global audience buying platform Xaxis to combine its data and technology resources with the trading leverage of its GroupM agencies.

 
Peter Scott: group chief executive at Engine (photo: Colin Stout)
Engine appoints group chief operating officer
Daniel Farey-Jones, 27 June 2011

Engine has appointed Jonathan Peachey, the chairman of its strategy consultancy Transform, to the newly created role of group chief operating officer.

 
TRESemmé: preparing sponsorship drive for Britain's Next Top Model
TRESemmé readies sponsorship campaign for Britain's Next Top Model
Loulla-Mae Eleftheriou-Smith, 27 June 2011

TRESemmé, the haircare brand recently acquired by Unilever, is readying sponsorship activity for 'Britain & Ireland's Next Top Model', which begins next Monday (4 July) on Sky Living.

 
BiC: 'colourful kids' by Forever Beta
BiC runs TV spot for washable pens
Sara Kimberley, 27 June 2011

BiC, the stationery brand, has launched its first TV ad campaign since appointing Forever Beta to its ad account.

 
 
Also in the News
W&K's Nike wins in film as AMV lands UK's first Grand Prix
campaign staff, 25 June 2011
MediaCom appoints three new board members
Oliver Luft, 24 June 2011
 
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Latest Work
Harvey Nichols 'daylight robbery' by DDB UK
Harvey Nichols 'daylight robbery' by DDB UK
16 June 2011

DDB UK unveiled a new campaign for the Harvey Nichols Summer sale with shoppers with their faces covered in various disguises, stereotypically used in robberies.

 
The Economist 'where do you stand? ' by AMV BBDO
The Economist 'where do you stand? ' by AMV BBDO
15 June 2011

The Economist has launched three new executions for its 'where do you stand?' poster ad campaign

 
O2 'gurus' by VCCP
O2 'gurus' by VCCP
16 June 2011

O2 has launched a campaign to drive awareness of 'O2 Gurus' a nationwide team of technology experts which provides free, impartial mobile technology advice in-store, online and over the phone.

 
The Albert Kennedy Trust 'AKT now' by TBWA London
The Albert Kennedy Trust 'AKT now' by TBWA London
16 June 2011

Sir Ian McKellan, Paul O'Grady and Samantha Fox star in a TV campaign for charity AKT (the Albert Kennedy Trust) - that helps the homelessness within the LGBT, Lesbian Gay...

 
More Work
 
Blogs
Latest Blog Entries
Well.i.aint
Steve Henry

  It was the best of times, it was the worst of times. In the wake of Cannes week, it...

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The few vaguely sober conversations in Cannes last night centred on the UK`s poor performance in many of the awards...

OLD BOOZERS?
robert campbell

  As I drive into work I listen to the Today programme. This morning...

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