Friday, 10 June 2011

Campaign Daily - BBH, RKCR/Y&R, Microsoft, Quorum, OFT, Gatorade

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Campaign Daily Fix
 
10 June 2011  
Latest News
Waitrose: moves £25m ad account to BBH
Waitrose shifts £25m ad account to BBH
Sara Kimberley, 10 June 2011

Waitrose has appointed BBH to handle its £25m advertising account, just three months after appointing start-up Now.

 
Mark Barber: planning director of the Radio Advertising Bureau
Fire Kills by RKCR/Y&R tops RAB rankings
Maisie McCabe, 10 June 2011

An ad for the Government's fire-awareness campaign by Rainey Kelly Campbell Roalfe /Y&R ranked as the most creative ad tested by the Radio Advertising Bureau in the first three months...

 
Microsoft: latest campaign targets 'real people'
Microsoft ad targets 'real' technophobes
Sara Kimberley, 10 June 2011

Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people" upgrading their computers.

 
Quorn: hands account to Quorum
Quorn hands ad account to start-up Quorum
Sara Kimberley, 10 June 2011

Quorn Foods, the meat-free grocery brand, has appointed agency start-up Quorum to handle its advertising account following its separation from Premier Foods.

 
Barkers: regional advertiser
OFT waves through ITV micro region changes
Maisie McCabe, 09 June 2011

ITV has won provisional approval from the Office of Fair Trading to merge some of the smaller regions it sells advertising airtime on ITV1 to after the OFT ruled the...

 
Gatorade: holding DM pitch
Agencies to pitch for Gatorade brief
Matt Williams, 09 June 2011

Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below-the-line marketing activity in the UK.

 
 
Also in the News
Mother revamps strategic line-up
Anne Cassidy, 09 June 2011
Sasha Orr joins Albion in management restructure
Matt Williams, 09 June 2011
Shape appoints Agency Republic to UK digital account
Sara Kimberley, 10 June 2011
The Economist questions immigration and China in latest ads
Sara Kimberley, 09 June 2011
MAA and StartUp Britain to offer free agency services
Sara Kimberley, 09 June 2011
 
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Latest Work
Laughing Cow 'pull the udder one' by Dare
Laughing Cow 'pull the udder one' by Dare
08 June 2011

Dare has created a series of online ads for the Bel-owned cheese brand The Laughing Cow as part of a digital marketing campaign for the brand's relaunch.

 
Dove 'body language' by Olgilvy
Dove 'body language' by Ogilvy & Mather
09 June 2011

Dove has relaunched its Hand & Body range with a new integrated campaign.

 
Stella Artois 'respect' by Mother London
Stella Artois 'respect' by Mother
08 June 2011

Stella has launched a new spot by Mother London in its 'She is a Thing of Beauty'‚ campaign. The spot is currently airing in Argentina and Canada.

 
More Work
 
Blogs
Latest Blog Entries
Raiders of the Lost Art
Lolly and Nat

Saw this on the way to work this morning, what a lovely idea. I wonder if you are allowed to...

Apple finally gets to the core of the Free ipad/ipod problem
Chris J Reed

For years Apple have been letting people get away with murder through greed. Every man and his dog, or rather...

More Blogs
Campaign Jobs
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Copywriter. Fashion & Beauty , Emma & Rachael & You Upto £37k + bens,
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