Wednesday 15 June 2011

Breaking news from Brand Republic - Sony, Peugeot, Harry Potter, Sainsbury, Andria Vidler

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Latest news
Sony parodies 'balls' ad in Wimbledon campaign
Sony parodies 'balls' ad in Wimbledon campaign
by Matt Williams
15 June 2011, 09:10AM
Sony is revisiting its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.
Peugeot rapped for inappropriate ad on kids' TV
Peugeot rapped for inappropriate ad on kids' TV
by Sara Kimberley
15 June 2011, 09:03AM
Peugeot has been admonished by the Advertising Standards Authority (ASA) for airing an inappropriate TV ad during an episode of 'Peppa Pig'.
Brands line up for final slice of Harry Potter
Brands line up for final slice of Harry Potter
by Maisie McCabe
15 June 2011, 08:55AM
Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million impacts.
Sainsbury performance helped by sales of 300 miles of bunting
Sainsbury performance helped by sales of 300 miles of bunting
by John Reynolds
15 June 2011, 09:45AM
Sainsbury has reported "solid growth" over the past three months, helped by selling nearly 300 miles of bunting and 159,000 flags for the Royal Wedding.
EMI's Vidler joins AA's Bailey review panel
EMI's Vidler joins AA's Bailey review panel
by Daniel Farey-Jones
15 June 2011, 08:35AM
Andria Vidler, the chief executive of EMI UK & Ireland, has joined the panel set up by the Advertising Association in reaction to last week's Bailey review on the commercialisation and sexualisation of childhood.
Thinkbox appoints Andrew MacGillivray as marketing director
Thinkbox appoints Andrew MacGillivray as marketing director
by Oliver Luft
15 June 2011, 08:40AM
Commercial TV marketing body Thinkbox has appointed head of content Andrew MacGillivray as its new marketing director.
Bauer celebrates music of the 60s with Mojo special
Bauer celebrates music of the 60s with Mojo special
by Oliver Luft
15 June 2011, 08:00AM
Bauer Media has launched a special edition of its monthly music magazine Mojo today to celebrate the music and culture of the 1960s.
Paper Round (15 Jun) - Which clients are advertising in the national press?
Paper Round (15 Jun) - Which clients are advertising in the national press?
by Sarah Johnson
15 June 2011, 09:35AM
The papers promote their Ascot coverage while supermarkets remind readers of Father's Day this weekend.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

View the map and submit your agency
 
Intelligence
Brand Health Check: Nokia
Brand Health Check: Nokia
by Rachel Barnes
15 June 2011, 12:01AM
The mobile handset pioneer risks being eclipsed by more nimble rivals.
Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
by Glyn Britton, Strategy director, Albion
15 June 2011, 12:00AM
The windscreen repair brand succeeds with its 'does what it says on the tin' ad approach.
Going live: What brands must consider when creating live content
Going live: What brands must consider when creating live content
by Nicola Clark
09 June 2011, 12:00AM
In the age of instant gratification and social media, creating live content is a vital, but complex, emerging channel for brands, writes Nicola Clark.

 
Think BR

Andrew Walmsley on Digital: The big social turn-off

Social networks must keep away from complex ideas to gather enough momentum for success.

 

Also in the news
LBi hosts Cannes substitute in East London
by Sara Kimberley, 14 June 2011, 02:00PM
Condé Nast's digital business edges closer to profit
by Oliver Luft, 14 June 2011, 12:28PM
I was never a porn baron, Desmond tells CNBC
by Maisie McCabe, 14 June 2011, 11:38AM
Tourism Australia selects OMD for $190m media account
by Paul Howell, 14 June 2011, 11:19AM
Powerade Energy launches first TV ad
by Loulla-Mae Eleftheriou-Smith, 14 June 2011, 11:45AM
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