Wednesday 29 June 2011

Breaking news from Brand Republic - Cow & Gate, Sorrell, Virgin, Tiger Woods, FA, Clear Channel

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Latest news
Cow & Gate ads ruled misleading after two-year investigation
Cow & Gate ads ruled misleading after two-year investigation
by Daniel Farey-Jones
29 June 2011, 09:21AM
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
Sorrell tangles with old 'frenemy' Google over data
Sorrell tangles with old 'frenemy' Google over data
by Daniel Farey-Jones
29 June 2011, 08:54AM
Sir Martin Sorrell last night laid down a gauntlet to Google's Mark Howe, claiming it was "troubling" at a time when regulators were watching, that the internet giant had denied Sorrell's WPP access to its data.
Virgin rapped for attacking rivals' broadband claims
Virgin rapped for attacking rivals' broadband claims
by Oliver Luft
29 June 2011, 08:00AM
Virgin Media been banned from running a campaign that denigrated the broadband service offered by rivals, the Advertising Standards Authority has ruled.
Tiger Woods back on the brand wagon
Tiger Woods back on the brand wagon
by Ben Bold
29 June 2011, 08:56AM
Tiger Woods is to sign a sponsorship deal with Japanese pain relief brand Vantelin Kowa, his first endorsement deal since the scandal surrounding his personal life led to him being dropped by numerous brands.
FA to test new ad technology
FA to test new ad technology
by John Reynolds
29 June 2011, 09:05AM
The FA is testing a novel marketing initiative, which will allow brands to showcase country-specific ads on football ground hoardings at England games.
Lowcostholidays.com boosts awareness with first TV campaign
Lowcostholidays.com boosts awareness with first TV campaign
by Loulla-Mae Eleftheriou-Smith
29 June 2011, 09:18AM
Lowcostholidays.com is launching its debut TV ad campaign in a move to ramp up interest in its beach, long-haul and city-break holidays.
Rob Atkinson lands COO role at Clear Channel
Rob Atkinson lands COO role at Clear Channel
by Maisie McCabe
29 June 2011, 10:01AM
Rob Atkinson, managing director of Clear Channel Outdoor UK, has been promoted to the new role of chief operating officer.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

View the map and submit your agency
 
Intelligence
Adwatch (June 29): Moonpig.com delivers its message
Adwatch (June 29): Moonpig.com delivers its message
by Mark Orbine, Creative director, VCCP
29 June 2011, 12:00AM
Simple but effective, the ad taps into rich emotional territory in a modern way.
Festival fever
Festival fever
by Clementine Marcel and David Akeredolu
24 June 2011, 12:00PM
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Brand Health Check: Groupon
Brand Health Check: Groupon
by Sarah Shearman
23 June 2011, 12:00AM
Despite impressive growth, the website is losing money in a competitive sector.

 
Think BR

Helen Edwards on Branding: Big Society or the big so what

The Big Society debacle provides a clear illustration of the difficulties of creating a sub-brand.

 

Also in the news
Report sheds light on digital consumption of glossy mags
by Oliver Luft, 28 June 2011, 04:00PM
Gucci car to target 'show off' girls
by John Reynolds, 28 June 2011, 03:54PM
Aviva seeks UK chief after Price departure
by Alex Brownsell, 28 June 2011, 03:00PM
GMG Radio partners with We7 for on-demand service
by Maisie McCabe, 28 June 2011, 12:41PM
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