Thursday, 1 August 2013

Campaign Daily Fix - Latest Publicis Omnicom analysis, XBox, Boots, ITV, Talking Inspiration

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Latest News

Publicis Omnicom: Mega-merger receives lukewarm response
by Campaign reporters,
01 August 2013, 08:00AM
Publicis Omnicom: Mega-merger receives lukewarm response
Maurice Lévy and John Wren kick off a charm offensive to persuade investors of the benefits of the proposed $35 billion merger between Publicis and Omnicom.
Publicis Omnicom: What started as a joke came to pass
by Ian Darby,
01 August 2013, 08:00AM
Publicis Omnicom: What started as a joke came to pass
Like Billy Crystal and Meg Ryan, Omnicom's John Wren isn't likely to forget Paris. He spent last Sunday in the company of Publicis' Maurice Lévy as they announced advertising's mega-deal at the French group's offices.
Publicis Omnicom: Reactions from the industry
01 August 2013, 08:00AM
Publicis Omnicom: Reactions from the industry
Was it a grandiose succession plan, an assault on WPP or a defensive move against Facebook and Google? Or were the Omnicom and Publicis chiefs making a power play for combined media-buying clout? Top-level executives from the industry were 'stunned' ...
Publicis Omnicom: The deal in numbers
01 August 2013, 08:00AM
Publicis Omnicom: The deal in numbers
Campaign rounds up the key numbers in this week's Publicis Omnicom mega-merger.
Wunderman UK picks up Xbox EMEA
by Louise Ridley,
01 August 2013, 08:00AM
Wunderman UK picks up Xbox EMEA
Microsoft Xbox has moved its EMEA creative advertising account from McCann London to Wunderman UK without a pitch after a process led from the US.
New Look mulls pitch for social media brief
by Louise Ridley,
01 August 2013, 08:00AM
New Look mulls pitch for social media brief
New Look has sent out a request for information to agencies, which could lead to the fashion retailer outsourcing its social media activity for the first time.
M&C Saatchi scoops Boots digital creative brief
by Simon Nias,
01 August 2013, 08:00AM
M&C Saatchi scoops Boots digital creative brief
M&C Saatchi has won the digital creative account for the high-street retailer Boots, including media strategy and implementation, after a competitive pitch.
ITV forecasts growth in Q3 amid strong first-half profits
by Maisie McCabe,
01 August 2013, 08:00AM
ITV forecasts growth in Q3 amid strong first-half profits
ITV expects its ad revenue to climb by 9 per cent in the third quarter due to the comparatively soft market in 2012 and healthy spend this year from categories including autos and the Government.
UK cycling can inspire adland, Bonner says
by Ben Hall,
01 August 2013, 08:00AM
UK cycling can inspire adland, Bonner says
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.

Latest Work

Remember A Charity "take a moment" by Atomic London
01 August 2013, 08:00AM
Remember A Charity
Remember A Charity is releasing a cinema and online ad urging people to consider good causes when writing a will. The spot was created by Atomic London and opens on two lovers strolling on the beach. The man drops on one knee to tie a shoelace and ge...
AussieMite "real time test match" by Toucan
01 August 2013, 08:00AM
AussieMite
AussieMite, the savoury spread that is looking to compete with brands such as Vegemite in Australia and Marmite in the UK, is running a social media campaign during the third Ashes Test match between England and Australia. The real-time print-style a...
Yorkshire Tea "Yorkshire day" by Limehouse Productions
31 July 2013, 04:15PM
Yorkshire Tea
Yorkshire Tea is releasing a viral ad to celebrate Yorkshire Day on 1 August. The film, created by Limehouse Productions, features cricket personalities David Bumble Lloyd and Michael Vaughan draws on the rivalry between Yorkshire and Lancashire. I...
Moonpig.com "Moonpig flowers" by Wordley Production Partners
31 July 2013, 01:22PM
Moonpig.com
The online retailer Moonpig.com has released its first TV campaign to focus on its range of flowers. Wordley Production Partners created the work, which shows people receiving cards and flowers and exclaiming: "For me?" The spot was created by Angy W...

Also in the News

Publicis Omnicom £15bn mega-deal could create PR force
by Daniel Farey-Jones, 31 July 2013, 09:00AM
O2 to let customers request account information via Twitter hashtags
by Matthew Chapman, 01 August 2013, 08:30AM
Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats'
by Loulla-Mae Eleftheriou-Smith, 01 August 2013, 08:45AM
Why marketers must not use the end of austerity to turn back the clock
by Alex Brownsell, 01 August 2013, 08:30AM
What marketers should know about the Publicis and Omnicom merger
by Matthew Chapman and Loulla-Mae Eleftheriou-Smith, 29 July 2013, 12:45PM
Publicis and Omnicom merger 'unlikely' to prompt short-term PR shake-up
by John Owens, 29 July 2013, 10:23AM
Everything you need to know about Publicis Omnicom Group
by Maisie McCabe, 29 July 2013, 09:25AM
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