Maurice Lévy and John Wren kick off a charm offensive to persuade investors of the benefits of the proposed $35 billion merger between Publicis and Omnicom.
Like Billy Crystal and Meg Ryan, Omnicom's John Wren isn't likely to forget Paris. He spent last Sunday in the company of Publicis' Maurice Lévy as they announced advertising's mega-deal at the French group's offices.
Was it a grandiose succession plan, an assault on WPP or a defensive move against Facebook and Google? Or were the Omnicom and Publicis chiefs making a power play for combined media-buying clout? Top-level executives from the industry were 'stunned' ...
New Look has sent out a request for information to agencies, which could lead to the fashion retailer outsourcing its social media activity for the first time.
M&C Saatchi has won the digital creative account for the high-street retailer Boots, including media strategy and implementation, after a competitive pitch.
ITV expects its ad revenue to climb by 9 per cent in the third quarter due to the comparatively soft market in 2012 and healthy spend this year from categories including autos and the Government.
Remember A Charity is releasing a cinema and online ad urging people to consider good causes when writing a will. The spot was created by Atomic London and opens on two lovers strolling on the beach. The man drops on one knee to tie a shoelace and ge...
AussieMite, the savoury spread that is looking to compete with brands such as Vegemite in Australia and Marmite in the UK, is running a social media campaign during the third Ashes Test match between England and Australia. The real-time print-style a...
Yorkshire Tea is releasing a viral ad to celebrate Yorkshire Day on 1 August. The film, created by Limehouse Productions, features cricket personalities David Bumble Lloyd and Michael Vaughan draws on the rivalry between Yorkshire and Lancashire. I...
The online retailer Moonpig.com has released its first TV campaign to focus on its range of flowers. Wordley Production Partners created the work, which shows people receiving cards and flowers and exclaiming: "For me?" The spot was created by Angy W...
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