Thursday, 2 September 2010

Campaign Daily Fix - Aegis Media, Coors Light, Gu, One, easyJet, Bathstore

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Campaign Daily Fix
 
02 September 2010  
Latest News
Aegis Media: New roles for Horler and De Groose
Aegis revamps UK team
Katherine Levy, 02 September 2010

Aegis Media has restructured its UK management team with Tracy De Groose replacing Robert Horler as the managing director of Carat.

 
Coors Light: ad review
Coors Light reviews £3m creative business
Matt Williams, 02 September 2010

Molson Coors is holding a review of the £3 million advertising account for its Coors Light beer brand.

 
Gu: calls European ad pitch
Gü calls pan-European advertising pitch
Anne Cassidy, 02 September 2010

Gü, the luxury chocolate dessert brand, is reviewing its pan-European advertising account ahead of a major marketing push to promote new product launches.

 
One: campaigning body appoints BBH
Bono and Geldof charity picks BBH
Anne Cassidy, 02 September 2010

One, the foreign aid charity fronted by Bono and Bob Geldof, has appointed Bartle Bogle Hegarty to its global advertising account after a pitch.

 
EasyJet: CRM pitch
Agencies line up for easyJet direct task
Sara Kimberley, 02 September 2010

EasyJet, the budget airline that was recently criticised by its founder, Sir Stelios Haji-Ioannou, for its approach to customers, is searching for an agency to help it build closer relationships...

 
Bathstore…also reviewing media
M&C Saatchi captures £6m Bathstore creative business
Sara Kimberley, 02 September 2010

Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.

 
 
Also in the News
Agencies line up for McCain online ad brief
Matt Williams, 02 September 2010
Universal McCann captures Ecco's £30m global media
Mark Banham, 02 September 2010
Ben Malbon quits BBH Labs to join Google
Matt Williams, 02 September 2010
 
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Latest Work
Orange 'Gullivers Travels' by Fallon
Orange 'Gullivers Travels' by Fallon
01 September 2010

Jack Black is the latest Hollywood star to appear in the long-running "don't let a mobile ruin your movie'" series of ads for Orange.

 
Strongbow 'bankers' by St. Luke's
Strongbow 'bankers' by St. Luke's
31 August 2010

Strongbow is launching a spoof campaign, which sends up its 'Bowtime. Hard Earned.' campaign championing blue-collar workers and lambasts bankers.

 
Moneysupermarket.com 'Mansell' by MCBD
Moneysupermarket 'Mansell' by MCBD
26 August 2010

Former F1 world champion Nigel Mansell stars alongside Omid Djalili in a new TV ad for Moneysupermarket.com to promote its car insurance offering.

 
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Blogs
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Playing to the Gallery
Steve Henry

  I went to Tate Britain last week to see my old mucker Marc Sands, who's communications director there. After...

Advertising is the Discovery Channel
Dave Trott

My wife likes to relax watching the Cookery Channel. When I get the remote, I switch to Discovery. Or the...

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