Thursday, 2 September 2010

DM Bulletin from Brand Republic - EasyJet, MBA, Google, Maserati, Information Arts, Creative Strategy, Caples

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Agencies line up for easyJet direct task
Agencies line up for easyJet direct task
by Sara Kimberley
02 September 2010, 08:00AM
EasyJet, the budget airline that was recently criticised by its founder, Sir Stelios Haji-Ioannou, for its approach to customers, is searching for an agency to help it build closer relationships with its passengers.
MBA scoops LoveFilm direct marketing task
MBA scoops LoveFilm direct marketing task
by Matt Williams
02 September 2010, 11:50AM
LoveFilm, the movie rental service, has appointed MBA to handle its direct marketing account.
Google's 'Priority Inbox' to affect email marketing strategies
Google's 'Priority Inbox' to affect email marketing strategies
by Jennifer Whitehead
31 August 2010, 03:35PM
Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
Agencies line up for Maserati CRM business
Agencies line up for Maserati CRM business
by Sara Kimberley
02 September 2010, 11:15AM
Maserati is looking for an agency to handle its customer relationship marketing account.
Information Arts snapped up by Harte-Hanks
Information Arts snapped up by Harte-Hanks
by Daniel Farey-Jones
01 September 2010, 12:40PM
US marketing services giant Harte-Hanks has acquired Information Arts, the UK-based business-to-business marketing data and insight company, for an undisclosed sum.
CREATIVE STRATEGY: It's not big and it's not clever, Halifax
CREATIVE STRATEGY: It's not big and it's not clever, Halifax
by Simon Kershaw
02 September 2010, 10:45AM
Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar jargon and coded language.
Caples enters 33rd year with four new categories
Caples enters 33rd year with four new categories
by Daniel Farey-Jones
01 September 2010, 09:10AM
NEW YORK - The 33rd annual John Caples International Awards, honouring the best in direct and interactive marketing around the world, is open for entries.
Also in the news
Alterian expands social media offer with Intrepid acquisition
by Staff, 01 September 2010, 04:15PM
Burke takes senior role at Balloon Dog
by Matt Williams, 02 September 2010, 11:20AM
Eurostar targets business travellers with ad push
by Alex Brownsell, 01 September 2010, 11:35AM
Littlewoods launches first TV ad starring Coleen Rooney
by Sara Kimberley, 01 September 2010, 12:01AM
Sainsbury's re-launches customer title
by Alex Brownsell, 02 September 2010, 10:45AM
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