Breaking news from Brand Republic - Tesco, VCCP, Matt Atkinson, Reebok, Yeo Valley

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tesco takes first steps in global brand strategy by Rachel Barnes 07 June 2011, 08:30AM Tesco has unveiled plans to become a global brand owner, kicking off the strategy this month with the launch of non-Tesco-branded ice-cream and pet-food ranges. VCCP Blue lands £7m Carling account by Daniel Farey-Jones 07 June 2011, 08:55AM VCCP Blue has won the £7m creative account for Carling after a final shoot-out against RKCR/Y&R. EHS 4D chief Matt Atkinson lands marketing role at Tesco by Sara Kimberley 07 June 2011, 09:23AM EHS 4D group chief executive Matt Atkinson is leaving the agency to take up a global role as group marketing and digital officer at Tesco. Reebok global marketing chief Prenderville departs by John Reynolds 07 June 2011, 08:30AM Reebok's top global marketer, Richard Prenderville, has left the sportswear business after five years in the job. Yeo Valley rappers land 2011 Marketing Society Awards for Excellence Grand Prix by Gemma Charles 07 June 2011, 08:30AM Yeo Valley Organic scooped the prestigious Grand Prix at the 2011 Marketing Society Awards for Excellence on Monday for its 'Live in harmony' campaign starring rapping farmers. eBay unveils debut UK sport sponsorship by John Reynolds 07 June 2011, 09:30AM Online auction and shopping site eBay is making its first push into sports sponsorship in the UK, announcing a partnership with a motor touring car team. VisitBritain partners with American Express for digital marketing drive by Loulla-Mae Eleftheriou-Smith 07 June 2011, 09:21AM VisitBritain, the national tourism agency, has named American Express as a global partner to help drive inbound tourism to the UK, as part of its £100m marketing campaign. HSBC links local bank theme to Cambodian bug catchers by Sara Kimberley 07 June 2011, 09:05AM HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial farmers in Cambodia. Old Jamaica Ginger Beer in Comedy Central sponsorship by Sarah Shearman 07 June 2011, 09:10AM Old Jamaica Ginger Beer, the Cott Beverages-owned soft drink brand, is poised to roll out a £2m TV campaign, which includes a bespoke sponsorship deal with TV channel Comedy Central. Social media investment firm brings in Maitland for London listing by Alec Mattinson 07 June 2011, 09:07AM Maitland has won a mandate to support the launch of a social media investment firm headed by Jonathan Rowland. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency  Intelligence Can UKOM's VideoCensus propel VoD into the mainstream? by Arif Durrani and Sarah Shearman 06 June 2011, 08:30AM The arrival of VideoCensus, the UK's first industry-backed metric for video on-demand (VoD), could mark a significant milestone for online display advertising and has galvanised broadcasters, agencies and advertisers alike, but can it live up to the ... When it comes to apps, mum and dad know best by Lucy Neiland 02 June 2011, 09:00AM Teenagers aren't as technologically savvy as you might think, writes Lucy Neiland, senior consultant at Serco ExperienceLab. Sector Insight: Pasta, rice and noodles by Jane Bainbridge 31 May 2011, 10:00AM The recent rise in sector sales reflects cash-strapped consumers' demand for interesting and affordable staples.  Think BR View from the Valley: Ownership, not money, makes the Valley go round Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron Yuill.  Also in the news NatMag boss de Puyfontaine lands Hearst International role by Oliver Luft, 06 June 2011, 03:40PM Aussie ad for fashion brand Supre banned for sexualising 'tweens' by , 06 June 2011, 04:36PM Twitter hosts 24 hours in the life of WaterAid by Maisie McCabe, 06 June 2011, 03:37PM Chinese tennis star to trigger brand interest after first Grand Slam by John Reynolds, 06 June 2011, 03:20PM 60 second Spot: Alex Altman, Initiative by Mark Banham, 06 June 2011, 02:15PM Latest Blog Entries Not quite the great red-button con Ivan Clark, 06 June 2011 Choco cocktail Greg Taylor, 06 June 2011 UNICEF leads the way in charity door drops Philip Rickets, Head of Door to Door, Royal Mail, 06 June 2011 O2 Charisma Bypass JACK HORNER, 06 June 2011 What could Aegis do with Synovate cash? Bob Willott, 06 June 2011 NHS - a sick future Hugh Salmon, 06 June 2011 Latest jobs Head of Search / Client Services Recruiter Propel Salary £70000 - £75000 per annum + Excellent Benefits Location London Account Director Recruiter Adam Recruitment Salary £30000 - £40000 per annum Location Manchester Account Manager - digital marketing - iconic brand that really has the WOW factor.. Recruiter Firehorse Salary c.£30k- dep on exp Location London Senior Project Manager - Corp & Employee Communications Recruiter Major Players Salary £35000 - £45000 per annum + bonus, bens Location London Creative Strategist, London Recruiter Dynamic New Alliances Salary Up to £75K Location Central London Planner Recruiter Direct Recruitment Salary £30 - 35k Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders