Monday, 6 June 2011

Breaking news from Brand Republic - the Bailey review, Waitrose, Rajar, Google, Aegis

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Latest news
Curbs on marketing and media proposed by childhood review
Curbs on marketing and media proposed by childhood review
by Gemma Charles
06 June 2011, 12:01AM
The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns that will have a direct impact on the marketing and media sectors.
Waitrose to launch healthy food line
Waitrose to launch healthy food line
by John Reynolds
06 June 2011, 09:16AM
Waitrose is upping the ante against rival supermarkets by launching a major new healthy food range called Waitrose Love Life.
Rajar to introduce online diary
Rajar to introduce online diary
by Maisie McCabe
06 June 2011, 06:00AM
Rajar, the radio audience measurement survey, is to introduce an online diary to work alongside its paper diary system.
Google launches anti-homophobic bullying TV campaign
Google launches anti-homophobic bullying TV campaign
by Sara Kimberley
06 June 2011, 09:20AM
Lady Gaga features in a new ad launched by Google in partnership with lesbian, gay and bisexual equality charity, Stonewall, to tackle homophobic bullying.
Aegis in talks over sale of Synovate
Aegis in talks over sale of Synovate
by Daniel Farey-Jones
06 June 2011, 08:40AM
Aegis has confirmed it is in talks with French research group Ipsos, which could result in the sale of its market research arm Synovate, leaving the company clear to focus on its media-buying activities.
Britain's Got Talent final peaks with 14 million
Britain's Got Talent final peaks with 14 million
by Daniel Farey-Jones
06 June 2011, 09:15AM
A peak audience of 14 million viewers watched the culmination of ITV1's 'Britain's Got Talent' on Saturday night, down from last year's 15 million.
Hyundai to put name up in Piccadilly Circus lights
Hyundai to put name up in Piccadilly Circus lights
by Sarah Shearman
06 June 2011, 09:08AM
Hyundai, the Korean car manufacturer, has signed a deal with Land Securities to replace Sanyo as one of the five permanent advertisers on the iconic Piccadilly Lights site in central London.
Paper Round (6 Jun) - Which clients are advertising in the national press?
Paper Round (6 Jun) - Which clients are advertising in the national press?
by Sarah Johnson
06 June 2011, 09:20AM
Morrisons aims to ease the cost of petrol while Virgin Media takes a swipe at Sky in The Times.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
Can UKOM's VideoCensus propel VoD into the mainstream?
Can UKOM's VideoCensus propel VoD into the mainstream?
by Arif Durrani and Sarah Shearman
06 June 2011, 08:30AM
The arrival of VideoCensus, the UK's first industry-backed metric for video on-demand (VoD), could mark a significant milestone for online display advertising and has galvanised broadcasters, agencies and advertisers alike, but can it live up to the ...
When it comes to apps, mum and dad know best
When it comes to apps, mum and dad know best
by Lucy Neiland
02 June 2011, 09:00AM
Teenagers aren't as technologically savvy as you might think, writes Lucy Neiland, senior consultant at Serco ExperienceLab.
Sector Insight: Pasta, rice and noodles
Sector Insight: Pasta, rice and noodles
by Jane Bainbridge
31 May 2011, 10:00AM
The recent rise in sector sales reflects cash-strapped consumers' demand for interesting and affordable staples.

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Think BR

Think BR: Kicking the paid search habit

Clients need to break out of the debilitating cycle of search abuse, writes Luke Aviet, managing director, advertising, AOL and Goviral.

Â

Also in the news
Topshop rolls out in-store digital campaign
by Sarah Shearman, 02 June 2011, 12:36PM
Google hires VCCP's Steve Vranakis as creative director
by Matt Williams, 03 June 2011, 03:30PM
Bauer is actively on the acquisition trail
by Oliver Luft and John Reynolds, 03 June 2011, 04:20PM
JWT and Vodafone anger Egyptians over revolution claims
by Campaign Middle East, 03 June 2011, 02:11PM
Beta rolls out online community for the over 50s
by Sarah Shearman, 03 June 2011, 11:12AM
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