Friday, 3 June 2011

Marketing Daily - Kaiser Chiefs market album, Betfair marketing chief, Three, Sony, Strepsils, Europcar

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Kaiser Chiefs fans rewarded financially for promoting album
Sara Kimberley,
03 June 2011
 

Kaiser Chiefs, the indie band, is allowing fans to make money from...

Kaiser Chiefs: fans can design their own album artwork
 
 
Betfair pinches BSKYB marketing chief
John Reynolds,
03 June 2011
 

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive Alasdair...

Betfair: online betting exchange hires BSkyB marketer Alasdair Wright
 
 
Three chief Kevin Russell steps down
Ben Bold,
03 June 2011
 

Kevin Russell, the chief executive of mobile operator Three UK, is leaving...

Kevin Russell: Three chief steps down
 
 
Sony hit again by data hackers
Loulla-Mae Eleftheriou-Smith,
03 June 2011
 

Sony, the computer and entertainment electronics giant, has suffered another wave of...

Sonypictures.com: hacker group claims to have accessed confidential data on website
 
 
Marketers missing out on trade from visitors to London, claims report
Alex Brownsell,
03 June 2011
 

Marketers operating in London have been called on to re-think their strategies...

London: marketers missing out on visitor spending (photo: Ian Bottle)
 
 
Strepsils searches for voice of sore throat campaign on Facebook
Sarah Shearman,
02 June 2011
 

Reckitt Benckiser has rolled out a Facebook competition for Strepsils, its throat...

Strepsils: kicks off Facebook campaign
 
 
Europcar launches its first TV ads in £2.5m campaign
Ben Bold,
03 June 2011
 

Europcar is launching what it claims is its first-ever TV ad, a...

Europcar: debut TV ads promote freeDeliver service
 
 
 
Also in the News
 
JWT and Vodafone anger Egyptians over revolution claims
Campaign Middle East,
03 June 2011
 
Google hires VCCP's Steve Vranakis as creative director
Matt Williams,
03 June 2011
 
Beta rolls out online community for the over 50s
Sarah Shearman,
03 June 2011
 
News Corp edges closer to Sky deal
Maisie McCabe,
03 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Selling yellow: Lib Dems get their marketing boots on
Gemma Charles
 

So the Lib Dems have got themselves a marketing director . Aside from the obvious quips - 'Well they certainly...

 
 
How successful will the Monarch rebrand be?
Louise Kennedy
 

Monarch are a bit of a tired old horse. I remember being about 8 and going to Italy for a...

 
 
Attitudes to corruption differ across the globe, attitudes to sponsorship money do not
Sue Unerman
 

Just how "beautiful" is the "beautiful game" of football these days? Is the game still beautiful when it pretty much...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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