Thursday 1 August 2013

Breaking news from Brand Republic - Publicis/Omnicom mega-merger, Ryanair, Rajar, O2, E-Lites

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Latest news

Publicis Omnicom: Mega-merger receives lukewarm response
Publicis Omnicom: Mega-merger receives lukewarm response
by Campaign reporters
01 August 2013, 08:00AM
Maurice Lévy and John Wren kick off a charm offensive to persuade investors of the benefits of the proposed $35 billion merger between Publicis and Omnicom.
Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats'
Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats'
by Loulla-Mae Eleftheriou-Smith
01 August 2013, 08:45AM
Amid reports that Ryanair is asking its pilots to fly more slowly to save money on fuel, Marketing spoke to chief executive Michael O'Leary about the value he places on marketing, advertising agencies, and bad publicity.
Lisa Snowdon and Dave Berry stay on top in London despite decline to 1.1m
Lisa Snowdon and Dave Berry stay on top in London despite decline to 1.1m
by Maisie McCabe
01 August 2013, 08:46AM
Global Radio's stations retained the number one and two spots, for 95.8 Capital FM and Heart London respectively, although Bauer Media's Kiss 100 leapfrogged sister station Magic 105.3 to take the third spot, according to the latest Rajar figures.
O2 to let customers request account information via Twitter hashtags
O2 to let customers request account information via Twitter hashtags
by Matthew Chapman
01 August 2013, 08:30AM
O2 is launching a service that will allow customers to check account information including data, minutes and texts, by tweeting.
E-Lites partners The O2 to allow smoking of e-cigarettes at venue
E-Lites partners The O2 to allow smoking of e-cigarettes at venue
by Matthew Chapman
01 August 2013, 08:45AM
Electronic cigarettes brand E-Lites has signed a multi-year deal with The O2 venue in East London, as the battle over the increasingly lucrative e-cigarette market heats up.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.
 

Also in the news

Publicis Omnicom: What started as a joke came to pass
by Ian Darby, 01 August 2013, 08:00AM
Wunderman UK picks up Xbox EMEA
by Louise Ridley, 01 August 2013, 08:00AM
Consumers 'out of control' with mobile ads, claims study
by Staff, 01 August 2013, 08:00AM
NBCUniversal repositions flagship Universal Channel
by Simon Nias, 31 July 2013, 12:07PM
Diageo hails marketing effectiveness as Western Europe adspend falls
by Gemma Charles, 31 July 2013, 10:30AM

Opinion

We need more organic growth and less egotism
We need more organic growth and less egotism
by Danny Rogers
01 August 2013, 08:00AM
So, just as we were dusting off the Boden catalogues and planning a Cameron-style staycation, Maurice Lévy and John Wren go and redefine "silly season" by pulling a fast one on Sir Martin Sorrell.
You don't have to skydive from space to be original
You don't have to skydive from space to be original
by Ian Darby
01 August 2013, 08:00AM
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Promotional features

StoryScaping: being, doing and saying
StoryScaping: being, doing and saying
by Staff
29 July 2013, 01:32PM
Film, fashion, food and economics - visionaries from disparate fields are all part of the transformation of storytelling. At Idea Exchange, Campaign spoke to SapientNitro's Nigel Vaz about the agency's concept of StoryScaping.
Idea of the week: Heineken premiers 3D ads in inflight Magazines
Idea of the week: Heineken premiers 3D ads in inflight Magazines
by Getmemedia
29 July 2013, 10:44AM
The challenge: Heineken in association with KLM airlines approached Ink (the global inflight magazine experts) to source a creative media idea to bring to life their global ALIVE campaign.
Constant truths amid seismic shifts
Constant truths amid seismic shifts
by
26 July 2013, 11:59PM
Social media has reshaped the landscape for brands in the past few years but, despite the tech challenge, the fundamentals of marketing remain paramount.
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