| Don't lie to yourself about social: customers are not your friends | | 31 July 2013, 2:25PM |  There is so much happening in social channels on a daily basis it has become harder for brands and marketers to differentiate themselves. However among all the buzz, hype and influx of change, one thing is for certain - social has become game changing.
| | | | Ramadan challenges brands to market sensitively | | 31 July 2013, 2:25PM |  Ramadan comes but once a year but unlike Christmas it lasts for an entire month and has a profound effect on the ways that brands market themselves in Muslim countries, especially in Asia. Just like Christmas for the West, Ramadan in the Muslim world is when brands spend the most mount of marketing dollars too.
| | | | Making sense of criminal liability for use of social media | | 31 July 2013, 9:04AM |  On Sunday, police in Manchester arrested a man in connection with a barrage of tweets sent to Caroline Criado-Perez (pictured), a feminist campaigner fighting for an image of a woman to appear on the new bank note.
| | | | | | | The art of storytelling in content marketing | | 31 July 2013, 9:00AM |  We are all familiar, at least in some small way, with the art of storytelling – whether it's Cinderella living happily ever after in childhood fairy tales or perfectly recounting tales of holiday adventures for friends and family.
| | | | Social Brands 7: augmented experiences | | 30 July 2013, 10:15AM |  When people buy brands, they're usually paying for something more than a core product or service.
For example, they don't really pay for the liquid inside a shampoo bottle; they pay for beautiful hair, and for the confidence which that brings.
| | | | Will Publicis and Omnicom tie the knot Before Midnight? | | 30 July 2013, 10:11AM |  It's been quite the month for American/French relations. Julie Delpy and Ethan Hawke have been reunited in Richard Linklater's third instalment of the Before Sunset series (pictured), and Omnicom and Publicis have confirmed a merger which will create the large advertising, communications and marketing services agency in the world.
| | | | Losing the stiff upper lip: can the UK keep up with the sharing economy? | | 30 July 2013, 9:51AM |  There's a lot of talk about the sharing economy, but what does it really mean? The seminal book What's Mine is Yours initiated the conversation and in the USA this has taken off immensely with Netflix, Zipcar, Spotify and Airbnb (pictured) leading the way – no surprise the sharing economy is popular there. In Seoul, the sharing economy is also starting to gain popularity, as it is in Brazil with initiatives like Catarse, Brazil's first crowdsourcing platform.
| | | | | | | Fighting back against the twitter trolls | | 29 July 2013, 1:23PM |  Ever since people turned on comments at the bottom of their blogs we’ve discussed how to make social conversations on the web a little bit more civil.
This weekend that debate came to the boil, as female campaigning journalist Caroline Criado Perez was subjected to days of sexually violent messages on Twitter, after she successfully campaigned to have Jane Austen appear on the new £10 note.
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