| Social Brands 7: augmented experiences | | 30 July 2013, 10:15AM |  When people buy brands, they're usually paying for something more than a core product or service.
For example, they don't really pay for the liquid inside a shampoo bottle; they pay for beautiful hair, and for the confidence which that brings.
| | | | Will Publicis and Omnicom tie the knot Before Midnight? | | 30 July 2013, 10:11AM |  It's been quite the month for American/French relations. Julie Delpy and Ethan Hawke have been reunited in Richard Linklater's third instalment of the Before Sunset series (pictured), and Omnicom and Publicis have confirmed a merger which will create the large advertising, communications and marketing services agency in the world.
| | | | Losing the stiff upper lip: can the UK keep up with the sharing economy? | | 30 July 2013, 9:51AM |  There's a lot of talk about the sharing economy, but what does it really mean? The seminal book What's Mine is Yours initiated the conversation and in the USA this has taken off immensely with Netflix, Zipcar, Spotify and Airbnb (pictured) leading the way – no surprise the sharing economy is popular there. In Seoul, the sharing economy is also starting to gain popularity, as it is in Brazil with initiatives like Catarse, Brazil's first crowdsourcing platform.
| | | | | | | Fighting back against the twitter trolls | | 29 July 2013, 1:23PM |  Ever since people turned on comments at the bottom of their blogs we’ve discussed how to make social conversations on the web a little bit more civil.
This weekend that debate came to the boil, as female campaigning journalist Caroline Criado Perez was subjected to days of sexually violent messages on Twitter, after she successfully campaigned to have Jane Austen appear on the new £10 note.
| | | | A fine balance - social media sites source revenue streams | | 29 July 2013, 10:24AM |  Twitter was forced to apologise to three of its users last week after their profiles had been used without their knowledge to endorse a new Twitter advertising product. After a tweeted apology to all of them, one replied 'don't do this again', but is this a realistic request? The next couple of years represent a challenge for social media sites like Twitter and Facebook, as they feel the pressure to develop new revenue streams whilst simultaneously striving to ensure that their users do not feel any intrusion into a personalised space in which they currently feel comfortable.
| | | | Oscar de la Renta chooses Instagram over Anna | | 29 July 2013, 9:54AM | 
This week, Oscar de la Renta turned to Instagram before he turned to Anna Wintour, as the brand launches its autumn winter collection on the photo and video sharing platform, months before it is shown in Vogue or Tatler. It is no secret that brick-and-mortar stores around the world are feeling the impact of savvy online retailers who offer greater value and superior customer experience. The luxury brand market (with Burberry arguably carrying the torch with its social media presence and holographic catwalks) are looking to digital platforms to reach new audiences and maximise brand capital.
| | | | It's an infographic but not as we know it: introducing the navigraphic | | 29 July 2013, 9:52AM |  The infographic, once a new and innovative marketing tool, is now near-ubiquitous. The format has risen from relative obscurity, to one of the most widely used content marketing tactics within a few years. The essence of an infographic is to distill data into easy to digest pieces of information, all in a beautifully wrapped package. Hundreds of graphics flood the web at an alarming rate, catering to our need for a quick information fix with minimal effort.
| | | | | | | How brands can finally monetize Facebook | | 26 July 2013, 8:45AM |  Vanity marketing has had its day. Organisations can no longer afford to spend money on social media campaigns that deliver no quantifiable return. It is time for Facebook to justify its $80bn valuation and for social marketers to demonstrate something more tangible than nebulous brand recognition figures.
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