Monday, 29 July 2013

Breaking news from Brand Republic - Omnicom and Publicis Groupe confirm merger; Twitter; Bacardi; TiVo; Heinz

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Omnicom and Publicis Groupe confirm merger
Omnicom and Publicis Groupe confirm merger
by Maisie McCabe
28 July 2013, 12:59PM
Publicis Groupe, the owner of Saatchi & Saatchi and Starcom Mediavest, and Omnicom, the owner of the OMD and BBDO networks, have confirmed plans to merge the two businesses.
Everything you need to know about Publicis Omnicom Group
Everything you need to know about Publicis Omnicom Group
by Maisie McCabe
29 July 2013, 09:25AM
Omnicom and Publicis Groupe have confirmed that they intend to merge and form the world's largest communications, advertising, marketing and digital services company, at a press conference in Paris yesterday afternoon.
Twitter to introduce 'report abuse' button after petition
Twitter to introduce 'report abuse' button after petition
by Alex Brownsell
29 July 2013, 09:30AM
Twitter is set to roll out a "report abuse" button, after tens of thousands of users petitioned the social network following attacks on the woman who campaigned for Jane Austen to become the new face of the £10 note.
Bacardi consolidates UK digital into Weapon7
Bacardi consolidates UK digital into Weapon7
by Louise Ridley
29 July 2013, 09:01AM
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7.
Swedish Telecoms firm seeks UK shop for TiVo push
Swedish Telecoms firm seeks UK shop for TiVo push
by James Swift
29 July 2013, 09:23AM
Com Hem, the telecoms company, has approached UK agencies with a brief to help launch the internet-connected TV service TiVo in Sweden
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Also in the news

Heinz promotes UK CMO Giles Jepson to European role
by Alex Brownsell, 29 July 2013, 09:47AM
Wonga issues Ten Commitments as Church faces charges of hypocrisy
by Ben Bold, 26 July 2013, 04:27PM
Cushelle creates animated online series for Koala brand character
by Ben Bold, 26 July 2013, 02:13PM
Facebook underlines parental role in preventing children from lying about age
by Ben Bold, 26 July 2013, 11:19AM

Opinion

Digital marketing is all good. Isn't it?
Digital marketing is all good. Isn't it?
by Peter Sieyes
25 July 2013, 03:31PM
What marketers were not delighted to see the recent IPA Bellwether report revealing marketing spend at a six year high? The sun is out, Wimbledon has a British Champion and even the economy is showing some early signs of recovery.
The media agency: seeing Its future by remembering the past
The media agency: seeing Its future by remembering the past
by Adit Abhyankar
25 July 2013, 11:08AM
In case you haven't looked up from your digital device of choice lately, the world of advertising has dramatically changed.
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Promotional features

Be fallible, be social
Be fallible, be social
by Kerrie Finch
25 July 2013, 12:00AM
To be able to direct the conversation, brands need to step down from their pedestal and be a part of it - even if they expose the odd flaw along the way.
Wait until lunchtime to tweet
Wait until lunchtime to tweet
by Laura Howes
25 July 2013, 11:52AM
With 1.1 billion users on Facebook and 500 million on Twitter, nearly 4/5 people online use social media or blogging sites. Women make up 71% of active social networkers - in fact, Plastick Media and Voltier Digital found that the only social network...
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