Latest news | |  | | | | | Microsoft chief executive Steve Ballmer has announced a new "one strategy, one Microsoft" reorganisation of the company, as it seeks to "innovate with greater speed, efficiency and capability". | | |  | | | | | A video for Reprieve, the human rights for prisoners charity, has entered the viral chart in third place this week, behind ads for Honda and the latest 'Grand Theft Auto' video game. | | |  | | | | | Colin Kinsella becomes Mindshare's North America chief and Diageo's Ed Pilkington is appointed marketing and innovation director for Western Europe, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Carlsberg UK has appointed The Marketing Store to handle its consolidated below-the-line-account, following a pitch against Haygarth and Billington Cartmell, the incumbent. | | |  | | | | | The royal baby is on its way but brands need to understand that families come in many forms, writes David Howard, head of planning, Fold7. | | |  | | | | | iCITY is a joint venture between Delancey, a specialist real estate investment and advisory firm, and Infinity SDC, a leading data centre operator. iCITY identified the Press and Broadcast Centres at the Olympic Park as an excellent site to house a d... | | |  | | | | | Motors.co.uk, the car classified website, is looking for a creative agency to partner with as rival Auto Trader ramps up its marketing activity. | | |  | | | | | The Information Commissioner's Office (ICO) is on the hunt for a digital agency to help it raise awareness of data privacy issues. | | |  | | | | | The latest viral video hits from Reprieve, Mercedes Benz and Sky. | | |  | | | | | Social video expert Unruly evaluates the latest viral campaign from US dog food brand Beneful. | | |  | | | | | Droga5 is selling a minority stake in the business to the talent agency William Morris Endeavor. | | |  | | | | | Former Virgin marketer Catherine Salway has launched an alcohol-free "bar movement" called Redemption, aimed at consumers who want to go out on the town but avoid drinking booze and eating meat. | | | | | Promotion: Unlocking the full potential of Facebook marketing | 
| How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well. | | | | | Opinion | |  | | | | | As I write, a worrying outbreak of optimism appears to be afflicting the British marketing and media sector. | | |  | | | | | This is the BBC digital director Ralph Rivera's view of the next stage of broadcast. He says that internet-native companies such as Amazon and Facebook deal with people as individuals, not as a broad "audience", and that most TV programme-makers don'... | | |  | | | | | I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also... | | |  | | | | | Generally, my day-to-day life at We Are Social involves a little more desk work and a lot less hip-shaking than in the past week. | | |  | | | | | Joints, as someone once said, are for butchers. It seems an appropriate metaphor given that, with a few notable exceptions (such as the clubbable friends Tom Knox and Richard Warren at DLKW Lowe), the creation of joint leadership roles usually end up... | | |  | | | | | When I started writing this column, around seven years ago, we lived on a different internet, based on different assumptions. I hadn't really noticed that - or paid attention to the effects - until Google closed Reader last week. Here's why this shou... | | |  | | | | | Budgets under siege, brands challenged by all manner of outside forces as well as internal market pressures.....2013 might seem a strange time to launch a new marketing agency. | | | | | Intelligence | |  | | | | | Jessie J's latest venture Say what you will about Jessie J, but there s no denying her growing influence on Generation Y. The outspoken singer, who has just quit her role as a coach on BBC One s The Voice, took over Glamour s Twitter account for 15... | | |  | | | | | When US milk-processors teamed up in the 90s to encourage consumers to buy more of the white stuff, their resulting "Got milk?" campaign became one of the most recognised of modern times. Cross-sector collaborations can pay off: when consumer spend d... | | | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment