Marketing Daily - The Hoff relives Baywatch days in cheesy spot for iced coffee; plus French Connection, Boden, Facebook and Wonga

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Marketing Daily Bulletin , 18th July 2013

The Hoff relives Baywatch days in cheesy spot for iced coffee   Europe records 4.4% decline in ad spend as rest of globe recovers   Reigniting the debate around women in marketing   Rankin takes new French Connection campaign 'from sketch to store'       ADVERTISEMENT   Unlocking the full potential of Facebook marketing   How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well.       Boden hires Penny Herriman as first global brand director   Facebook UK mobile users climb 22%   Government confirms U-turn on minimum alcohol price   Wonga sponsorship a deal breaker for Cisse's pre-season Newcastle United tour   JOBS BOARD Innovation Manager , Allied BakeriesCompetitive , Maidenhead, Berkshire   Product Marketing Manager , Emailvision£50,000+ Bonus+ Benefits , London   TV Director , Wordley Production Partners Ltd Negotiable depending on experience , Penarth, Cardiff   General Manager - SEO - 120k , Propel£100000 - £120000 per annum + 10 , West End   planning director > AGENCY LOOKING FOR THE BEST DIRECT RESPONSE INTEGRATED PLANNERS IN THE UK , collectivoUp to £100k plus agency benefits , Central London

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