Marketing Daily - MasterCard and Unilever replace Captchas with brand messages; The Guardian, Ericsson, Adidas, Gatorade and Virgin Atlantic

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Marketing Daily Bulletin , 16th July 2013

MasterCard and Unilever replace Captcha words with brand messages   David Pemsel: 'Park the narrative that The Guardian's going out of business'   After Ericsson's acquisition of Red Bee, should other brands buy in creative teams?   Adidas drops Tyson Gay after he fails dope test   Gatorade launches campaign for 'one more'   Virgin Atlantic uniforms by Vivienne Westwood   JOBS BOARD Innovation Manager , Allied BakeriesCompetitive , Maidenhead, Berkshire   Product Marketing Manager , Emailvision£50,000+ Bonus+ Benefits , London   TV Director , Wordley Production Partners Ltd Negotiable depending on experience , Penarth, Cardiff   General Manager - SEO - 120k , Propel£100000 - £120000 per annum + 10 , West End   planning director > AGENCY LOOKING FOR THE BEST DIRECT RESPONSE INTEGRATED PLANNERS IN THE UK , collectivoUp to £100k plus agency benefits , Central London       ADVERTISEMENT   Unlocking the full potential of Facebook marketing   How do you launch the right content to drive engagement and sales? Tell us in our new survey and find out what your peers are doing as well.

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