| Fighting back against the twitter trolls | | 29 July 2013, 1:23PM |  Ever since people turned on comments at the bottom of their blogs we’ve discussed how to make social conversations on the web a little bit more civil.
This weekend that debate came to the boil, as female campaigning journalist Caroline Criado Perez was subjected to days of sexually violent messages on Twitter, after she successfully campaigned to have Jane Austen appear on the new £10 note.
| | | | A fine balance - social media sites source revenue streams | | 29 July 2013, 10:24AM |  Twitter was forced to apologise to three of its users last week after their profiles had been used without their knowledge to endorse a new Twitter advertising product. After a tweeted apology to all of them, one replied 'don't do this again', but is this a realistic request? The next couple of years represent a challenge for social media sites like Twitter and Facebook, as they feel the pressure to develop new revenue streams whilst simultaneously striving to ensure that their users do not feel any intrusion into a personalised space in which they currently feel comfortable.
| | | | Oscar de la Renta choose Instagram over Anna | | 29 July 2013, 9:54AM | 
This week, Oscar de la Renta turned to Instagram before he turned to Anna Wintour, as the brand launches its autumn winter collection on the photo and video sharing platform, months before it is shown in Vogue or Tatler. It is no secret that brick-and-mortar stores around the world are feeling the impact of savvy online retailers who offer greater value and superior customer experience. The luxury brand market (with Burberry arguably carrying the torch with its social media presence and holographic catwalks) are looking to digital platforms to reach new audiences and maximise brand capital.
| | | | It's an infographic but not as we know it: introducing the navigraphic | | 29 July 2013, 9:52AM |  The infographic, once a new and innovative marketing tool, is now near-ubiquitous. The format has risen from relative obscurity, to one of the most widely used content marketing tactics within a few years. The essence of an infographic is to distill data into easy to digest pieces of information, all in a beautifully wrapped package. Hundreds of graphics flood the web at an alarming rate, catering to our need for a quick information fix with minimal effort.
| | | | | | | How brands can finally monetize Facebook | | 26 July 2013, 8:45AM |  Vanity marketing has had its day. Organisations can no longer afford to spend money on social media campaigns that deliver no quantifiable return. It is time for Facebook to justify its $80bn valuation and for social marketers to demonstrate something more tangible than nebulous brand recognition figures.
| | | | Call for submissions: the Best Digital Marketing Campaigns in the World | | 26 July 2013, 8:20AM |  Publisher Kogan Page and author Damian Ryan are on the hunt for the final campaigns to be included in the second edition of The Best Digital Marketing Campaigns in the World.
The first edition of The Best Digital Marketing Campaigns in the World was a bestseller on Amazon’s e-book charts and translated into seven language, and some of the most recent hit campaigns, including Redbull’s incredible skydive (pictured), Evian's 31 ways to live young, and Red Rocket Media's Where irrelevant content is totally relevant are going to be in the next edition.
| | | | Infographic: what happened online in the past minute? | | 25 July 2013, 2:10PM |  We’ve probably all been there - a quick Google search for something you’re working on ends four hours later with you cursing yourself for falling into the rabbit hole once again. This infographic won’t stop it happening, but it might help you to feel a bit better about it.
| | | | | | | Want to reach young, affluent consumers? Then forget TV and advertise on trains | | 25 July 2013, 11:28AM |  With the new convenience of modern rail travel and the ever-increasing costs of car ownership and usage, the rail audience has grown exponentially. The number of individuals travelling on the major commuter routes covered by KBH On Train Media every four weeks is up 46% since 2011 to 5.7 million. But who exactly are today's rail travellers?
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