Thursday, 25 July 2013

Digital AM - Facebook, global ad spend, Sainsbury's, Lastminute.com, The Body Shop

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Internet and outdoor lead global ad spend growth
Internet and outdoor lead global ad spend growth
by Louise Ridley
25 July 2013, 11:44AM
Internet and outdoor advertising recorded the steepest rise in adspend in the first quarter of 2013, up 26 per cent and four per cent year on year respectively, according to the latest Nielsen Global AdView Pulse report.
Facebook revenue climbs 53% to $1.8bn as mobile surges
Facebook revenue climbs 53% to $1.8bn as mobile surges
by Maisie McCabe
25 July 2013, 09:17AM
Facebook has reported second quarter revenue of $1.8 billion (£1.17 billion), up more than 50 per cent year on year and beating analysts' forecasts as mobile advertising climbed to 41 per cent of all ad revenue.
Bell Pottinger Wired creates digital publishing tool for Press Association
Bell Pottinger Wired creates digital publishing tool for Press Association
by Lynsey Barber
25 July 2013, 12:00AM
Bell Pottinger's digital arm has developed an interactive multimedia publishing tool for the Press Association.
BrewDog: 'Those ASA mother f*ckers have no jurisdiction over us'
BrewDog: 'Those ASA mother f*ckers have no jurisdiction over us'
by Gemma Charles
24 July 2013, 03:44PM
BrewDog has hit out against its reprimand by the Advertising Standards Authority, saying it will continue to display claims on its website deemed offensive by the regulator.
Mobile by Sainsbury's brand to be based around 'trust'
Mobile by Sainsbury's brand to be based around 'trust'
by Matthew Chapman
25 July 2013, 08:55AM
Mobile by Sainsbury's, the joint venture from Sainsbury's and Vodafone, will aim to take advantage of the trust held in the supermarket brand to appeal to its target audience of mothers.
Lastminute.com in talks with agencies ahead of CRM pitch
Lastminute.com in talks with agencies ahead of CRM pitch
by Ian Darby
25 July 2013, 08:00AM
Lastminute.com has kicked off a review of its CRM business as it looks to ramp up its customer communications.
The Body Shop hands social media to Cake
The Body Shop hands social media to Cake
by Louise Ridley
25 July 2013, 08:00AM
The Body Shop, the L'Oréal-owned ethical beauty retailer, has awarded its social media account to Cake.
Grapple hires McCann's Rothenberg
Grapple hires McCann's Rothenberg
by James Swift
25 July 2013, 08:00AM
The mobile agency Grapple has appointed the McCann London managing partner Tom Rothenberg as its chief growth officer.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Beiersdorf on pan-Euro hunt for digital agency
by Maisie McCabe, 24 July 2013, 02:02PM
Wunderman brings in Stensrud and Forshami
by Louise Ridley, 24 July 2013, 01:15PM
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