Breaking news from Brand Republic - Royal baby fever, brands drive motorsports, P&G, AMV BBDO

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Warburtons, Coca-Cola and Ryanair among brands making most of royal arrival by Ben Hall 23 July 2013, 09:36AM Warburtons, Coca-Cola, Ryanair and The Sun are among the brands with royal baby fever this morning, as Campaign rounds up the relevant press ads from the day's national papers. Babycare retailers ride on coattails of royal baby birth by Matthew Chapman 23 July 2013, 09:49AM Babycare retailers including Tesco are jumping on the back of the birth of the Duke and Duchess of Cambridge's baby boy, with tactical campaigns ranging from a book of tips for the couple, to tweets about royal baby etiquette. Vodafone, Red Bull and Santander: the brands driving motorsports forward by Joel Fothergill 23 July 2013, 10:03AM Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world. Carling and Google celebrate royal birth online by James Swift 23 July 2013, 09:56AM Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son yesterday, as Google creates an online greetings card to celebrate the royal birth. 'Innovate every day': P&G's Roisin Donnelly shares her tips for the top by Roisin Donnelly 23 July 2013, 09:00AM Roisin Donnelly, corporate marketing director, Procter & Gamble UK and Ireland, shares her tips for reaching the top. AMV BBDO bags adidas Foot Locker work by Louise Ridley 22 July 2013, 12:24PM Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. Guardian offers royal baby news blocker by Louise Ridley 22 July 2013, 02:41PM The Guardian has made it possible for readers to hide content related to the birth of the Duke and Duchess of Cambridge's child, with a "Republican" button on its website. Promotion: Unlocking the full potential of Facebook marketing How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.   Also in the news Fishburn Hedges CEO Fiona Thorne to leave agency by John Owens, 23 July 2013, 10:25AM Channel 4 "return of the superhumans" by 4Creative by , 22 July 2013, 11:24AM Publicis Chemistry hires Curr and Richards by Ian Darby, 22 July 2013, 10:14AM Halfords ad celebrates Chris Froome's victory by Maisie McCabe, 22 July 2013, 09:26AM Opinion Generation iPhone likes video: make them 'like' yours by Matt Smith 19 July 2013, 03:00PM There are staggering stats already about the amount of people watching video on mobile devices. Data might be the buzzword of the moment, but content will always be king by Trevor Chambers 19 July 2013, 03:22PM We're halfway through 2013, the year the Economist claimed would herald the rise of quick data, jumping to replace big data as the "next big thing" in commerce. Droga5's deal with WME could go one of two ways by Danny Rogers 18 July 2013, 08:00AM Certain news stories mark seismic shifts in advertising. They are not only genuinely interruptive, but encapsulate the direction of travel. However, sometimes it takes a while to determine what they truly signify. Heroism is not about gender by Sue Unerman 18 July 2013, 08:00AM What were Disney T-shirts manufacturers thinking when they produced girls' Avengers Assemble T-shirts with the logo "I need a hero" and boys' T-shirts with "Be a hero"? Did they reference the 4,000 years of patriarchy handbook? Intelligence OMD has stepped out of the shadows, Clays says by Alasdair Reid 18 July 2013, 08:00AM After instigating sweeping changes since taking charge of OMD, Dan Clays now feels the agency is heading in the right direction. By Alasdair Reid. Moving on from the mouse by Matt Dyke 18 July 2013, 08:00AM The computer mouse isn't dying, but it must learn to compete with new interfaces. Brands stand to benefit, Matt Dyke writes. Latest Blog Entries Our/Vodka Greg Taylor, 23 July 2013 THE HELP YOURSELF BUFFETT Dave Trott, 22 July 2013 Check-out happiness Greg Taylor, 22 July 2013 An anti-social-media expert Steve Henry, 21 July 2013 Pigeon holed at work? 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