| | | | Coca-Cola connects with youth via Paul McCartney and live-streaming | | 11 July 2013, 10:33AM |  Coca-Cola has always understood the importance of differentiating itself and reaching customers where they want to be reached. Coca-Cola also knows how critical it is to give consumers the choice of what device they wanted to use and provide them with the best possible experience on that device. They equally realised the importance of content–and its ability to engage consumers, encourage involvement in conversations and share with friends–was vital. In a recent campaign they in turn employed a strategy to engage a youth audience and provide them with sticky content from Coca-Cola that they could then share and discuss with their community, thereby enhancing the company's image beyond what it already had achieved.
| | | | Why the human touch still counts in experiential | | 11 July 2013, 9:11AM |  "Digital communication is no substitute for human connection through travel" were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It's a sentiment that I strongly believe applies not just to the travel sector, but is a point that all brands should bear in mind when developing their marketing strategies.
| | | | Should brands invest in an Instagram video strategy? | | 10 July 2013, 1:20PM |  The new snack-sized video is a logical next step from Instagram, as it provides another channel through which they may be able to add advertising. It's also a vital foray into video from Facebook as it still struggles with its advertising offering. The real question for brands is whether this is really worth a serious investment in time, manpower and money. Those brands that have established a Vine strategy will have the easiest time with Instagram Video, but as it stands, Twitter's latest video offering is still a new concept for many companies.
| | | | | | | Premier League Champions Manchester United join Twitter | | 10 July 2013, 10:50AM |  English Premier League Champions Manchester United have today launched their official Twitter account – @ManUtd.
Given how many sports franchises have begun using Twitter with great success, it is perhaps surprising that it took such a major sports brand so long to join up. The club is promising exclusive access and content for fans via their Twitter account.
| | | | | | | Google Glass: what does the future hold? | | 09 July 2013, 1:34PM |  An essay titled “The future of the future” written in 1977 by British sci-fi author JG Ballard has recently re-surfaced where he makes a remarkably accurate predication about social media.
Published in Vogue magazine at the time, Ballard wrote:
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