Friday, 19 July 2013

Breaking news from Brand Republic - Omnicom, Durex, Grand Theft Auto, French Connection, Asda

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Latest news

Omnicom pre-tax profits rise 2.3% to $482.3m in Q2
Omnicom pre-tax profits rise 2.3% to $482.3m in Q2
by Maisie McCabe
19 July 2013, 09:23AM
Omnicom, the owner of the BBDO and OMD networks, has reported pre-tax profit of $482.3 million (£316.7 million) in the three months to the end of June 2013, up 2.3 per cent year on year as revenue increased 2.1 per cent.
Durex ramps up music associations with new intimate gigs
Durex ramps up music associations with new intimate gigs
by Loulla-Mae Eleftheriou-Smith
19 July 2013, 09:52AM
Durex has ramped up its associations with music in a new wave of activity, giving consumers the chance to attend a series of intimate gigs.
Campaign Viral Chart: Grand Theft Auto on top again
Campaign Viral Chart: Grand Theft Auto on top again
by Ben Hall
19 July 2013, 08:44AM
Grand Theft Auto tops the Campaign Viral Chart as the most-shared ad for a second week in a row with a video that offers gamers a first look at the fifth game in the series.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
19 July 2013, 09:00AM
Isobar UK appoints executive creative director Nick Bailey as chief executive and Asos parts company with its product and trading boss Kate Bostock, in this week's round-up of people moves across advertising, marketing, media and PR.
Direct Line's Pet Step viral lacks creativity
Direct Line's Pet Step viral lacks creativity
by Staff
19 July 2013, 08:49AM
Social video expert Be On evaluates the latest viral campaign from Direct Line.
WDMP hires OgilvyAction's Gary Brooks
WDMP hires OgilvyAction's Gary Brooks
by Chloe Smith
18 July 2013, 09:23AM
WDMP, the direct marketing agency, has appointed creative director Gary Brooks from OgilvyAction as its creative director to bolster the company's creative offering.
The7Stars wins multi-million Payments Council media
The7Stars wins multi-million Payments Council media
by Chloe Smith
18 July 2013, 09:24AM
The Payments Council, the UK payment services body, has awarded the7Stars its multi-million pound media planning and buying account to help promote its new current account switching service.
'Magic' water-proofing spray wows viewers with its liquid-repelling powers
'Magic' water-proofing spray wows viewers with its liquid-repelling powers
by Gemma Charles
19 July 2013, 08:38AM
Watch the latest viral video hits from NeverWet, Johnnie Walker and Calvin Klein.
Rankin takes new French Connection campaign 'from sketch to store'
Rankin takes new French Connection campaign 'from sketch to store'
by Loulla-Mae Eleftheriou-Smith
18 July 2013, 12:15PM
Veteran fashion photographer Rankin has visualised French Connection's design process. The fashion label claims that it doesn't follow trends; it makes them, and that its collections go directly from a designer's sketch to store.
Asda social campaign helps mums to entertain kids
Asda social campaign helps mums to entertain kids
by Ben Bold
18 July 2013, 02:25PM
Photos taken by mums of their kids form the basis of an integrated digital campaign for supermarket Asda, that encourages families to take part in money-saving summer activities and share them via social media.
The Hoff relives Baywatch days in cheesy spot for iced coffee
The Hoff relives Baywatch days in cheesy spot for iced coffee
by Ben Bold
18 July 2013, 11:58AM
David Hasselhoff combines his Baywatch and pop star personas to disturbing effect in a US ad for Farmhouse Blend iced coffee (dubbed "Hoffee"), that sees the cult actor/singer belting out a cheesy pop song, jet-skiing and cavorting with babes on the ...
Future braces for job cuts after below-expected trading
Future braces for job cuts after below-expected trading
by Maisie McCabe
18 July 2013, 11:42AM
Future, the publisher of T3 and Total Film, is to accelerate its cost-saving programme with job losses likely, after reporting that trading in the three months to the end of June was below expectations.
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Also in the news

Benecol forced to find fresh creative agency
by Jeremy Lee, 18 July 2013, 08:00AM
Isobar UK promotes creative supremo Nick Bailey to CEO
by Louise Ridley, 18 July 2013, 08:00AM
Canon kicks off £50m pan-Euro ad contest
by Ian Darby, 18 July 2013, 08:00AM
Olympics digital guru takes top role at Engine
by Ian Darby, 18 July 2013, 08:00AM
Heston Blumenthal returns to TV for Waitrose popcorn ice cream
by Chloe Smith, 17 July 2013, 05:03PM
Game of Thrones boosts Blinkbox sales by 632%
by Arif Durrani, 18 July 2013, 11:28AM
Facebook UK mobile users climb 22%
by Ian Darby, 18 July 2013, 10:52AM

Opinion

Droga5's deal with WME could go one of two ways
Droga5's deal with WME could go one of two ways
by Danny Rogers
18 July 2013, 08:00AM
Certain news stories mark seismic shifts in advertising. They are not only genuinely interruptive, but encapsulate the direction of travel. However, sometimes it takes a while to determine what they truly signify.
Heroism is not about gender
Heroism is not about gender
by Sue Unerman
18 July 2013, 08:00AM
If a picture is worth a thousand words, why don't we use them more?
If a picture is worth a thousand words, why don't we use them more?
by Russell Davies
18 July 2013, 08:00AM
One of the joys and challenges of working at Nike was getting to grips with how "post-literate" the culture was.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
18 July 2013, 08:00AM
A view from the top
A view from the top
by Moray MacLennan
18 July 2013, 08:00AM
A view from the bottom
A view from the bottom
by Emily Newman
18 July 2013, 08:00AM
Welcome to the bottom. Not the bottom of the creative or strategy department; the actual bottom. The lowest rung on the industry ladder.
Aleksandr may have finally found a worthy adversary
Aleksandr may have finally found a worthy adversary
by Jeremy Lee
18 July 2013, 08:00AM
Recognising the gender imbalance in radio is a significant first milestone
Recognising the gender imbalance in radio is a significant first milestone
by Arif Durrani
18 July 2013, 08:00AM
Is the radio industry institutionally sexist? It's a difficult question, but one that's hard to avoid following the first-ever attempt to record just who is fronting today's radio shows.
Intelligence
Turkey of the week: Nissan, TBWA\G1
Turkey of the week: Nissan, TBWA\G1
by
18 July 2013, 08:00AM
Ian Darby is underwhelmed by the new Nissan Leaf campaign: "If I buy a Nissan electric car, it apparently comes with a force field that strips pedestrians of their possessions. This poor visualisation of the vehicle s benefits is accompanied by an eq...
Pick of the week: Land Rover, RKCR/Y&R
Pick of the week: Land Rover, RKCR/Y&R
by
18 July 2013, 08:00AM
Jeremy Lee hopes England s cricketers are also inspired by the new press ad for Land Rover: "It s brilliant to see some clever and funny tactical advertising to celebrate the Lions win in Australia. Perfect." The ad was written by Phil Forster and ar...
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