| | | | Diageo reminds us that a retail store is more than a purchase channel | | 18 July 2013, 9:48AM |  It isn't news that the environments that we buy products in make a difference to how much we enjoy the experience and how much we're willing to pay. You’d have to pay me to get me inside my local ASDA: being bombarded by hanging signs and blaring radio ads while jostling to get my basket down a narrow aisle makes me want to tear my hair out. I travel further and pay more to shop in Waitrose, where the natural colour palette, wide aisles and discrete vertical shelf signage give me space to browse in peace. They even give me a handy scanner, so I can pack my bags as I go and escape the pain of the check out.
| | | | Affiliate marketing: discounts aren't everything | | 18 July 2013, 9:15AM |  Affiliate marketing has become a key part of many brands' e-commerce strategies. But for UK retailers, the voucher code and cash back sites such as Quidco and Topcashback have quickly taken the lion's share of the market.
| | | | Why we ditched the press release to announce Adbrain's funding round | | 18 July 2013, 7:30AM |  What do you do when you know you've got brand new technology and a unique proposition, but still have a challenge standing out because the marketplace you're entering is so crowded? That was the question we had to answer when planning how best to announce Adbrain's entrance into the mobile ad market.
| | | | Twitter reviews Pacific Rim: infographic | | 17 July 2013, 12:30PM |  How do you decide what films you’re going to watch at the cinema? Do you have a list of definites based on a director or a star; a list of maybes, depending on what you hear about the film once it’s out?
| | | | When networks network: TV gets social | | 17 July 2013, 12:00PM |  MTV's Geordie Shore (pictured) recently became the first-ever TV show to incorporate Snapchat, as part of its digital marketing campaign. The real-time picture chatting app was used for the first time to distribute exclusive content, drive audience engagement and create buzz ahead of the premiere of the sixth season, which kicked off this week.
| | | | Channel 4 news uses Twitter cards to boost reach of Snowmail | | 17 July 2013, 8:20AM |  Over the years Channel 4′s Jon Snow has built a reputation as a groundbreaking journalist, and Channel 4 News has frequently embraced new technology in its broadcasting.
No surprise then to see them teaming up with Twitter and using promoted tweets and Twitter Lead Generation Cards to boost the use of Jon Snow’s daily e-mail newsletter Snowmail, which has been running for over 10 years, and is published everyday in the afternoon, prior to the 7pm news broadcast.
| | | | Lead generation: leading the social revolution | | 17 July 2013, 8:13AM |  Look at this sentence and note what first comes to mind: We recommend your business grows its social media presence because…
How many of you thought '… it will strengthen your brand' or '…it will open new avenues of conversation with your clients'? Quite a few of you I would imagine. I would also assume that the number who thought '…it's an excellent tool for lead generation' was significantly lower.
| | | | | | | | | | | |
No comments:
Post a Comment