Wednesday 24 July 2013

Breaking news from Brand Republic - Apple, BrewDog, Rentokil, Omnicom, Coca-Cola

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Latest news

Apple defies critics with record iPhone sales
Apple defies critics with record iPhone sales
by Matthew Chapman
24 July 2013, 09:45AM
Apple has recorded strong growth in iPhone sales despite aggressive expansion from rival Samsung and consumer disappointment with the iPhone 5 launch event.
BrewDog rapped by ASA over 'offensive' website claims
BrewDog rapped by ASA over 'offensive' website claims
by Gemma Charles
24 July 2013, 08:00AM
BrewDog, the controversial self-styled "punk" brewer, has landed itself in hot water with the Advertising Standards Authority for claiming to be a "mother fu*ker of a craft brewery".
Rentokil hires Work Club for digital
Rentokil hires Work Club for digital
by James Swift
24 July 2013, 09:16AM
Rentokil Initial has handed Work Club its creative digital account following a four-way contested pitch.
Omnicom plans to launch third media network
Omnicom plans to launch third media network
by Louise Ridley
23 July 2013, 02:50PM
Omnicom is planning to launch a third global media network to add to its existing brands PHD and OMD.
Vote now in the Brand Republic Future 5 Awards
Vote now in the Brand Republic Future 5 Awards
by Claire Murphy
24 July 2013, 09:19AM
The shortlist has now been published for the Brand Republic Future 5 Awards for the best in experimental marketing.
Coca-Cola generates limitless amount of logos through music
Coca-Cola generates limitless amount of logos through music
by Matthew Chapman
23 July 2013, 04:33PM
Bubbles emanating from the famous contour shape of the Coke bottle create a Coca-Cola Music logo that can reinvent itself time and again.
Co-op goes tactical with royal baby ads
Co-op goes tactical with royal baby ads
by Maisie McCabe
23 July 2013, 04:50PM
The Co-operative is running tactical royal baby ads across commercial radio stations owned by Global Radio, Bauer Media, Absolute Radio and Real & Smooth Ltd.
Ofcom rejects ITV request to cut London news ahead of London Live launch
Ofcom rejects ITV request to cut London news ahead of London Live launch
by Arif Durrani
23 July 2013, 02:40PM
Ofcom, the broadcast regulator, has rejected a request from ITV to reduce its local London news service, London Tonight, from 30 minutes to 20 minutes, despite accepting the local news cuts elsewhere.
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Also in the news

Warburtons, Coca-Cola and Ryanair among brands making most of royal arrival
by Ben Hall, 23 July 2013, 09:37AM
Ofcom rejects ITV request to cut London news ahead of London Live launch
by Arif Durrani, 23 July 2013, 02:40PM
Birra Moretti brings Tuscany to Soho via live satellite link-up
by Gemma Charles, 23 July 2013, 12:00PM
OMD UK to use Twitter to find photos of 'real' Brits
by Louise Ridley, 23 July 2013, 11:44AM
Vodafone, Red Bull and Santander: the brands driving motorsport forward
by Joel Fothergill, 23 July 2013, 10:32AM
One year on, saluting the impact of the London 2012 Games Makers
by Loulla-Mae Eleftheriou-Smith, 23 July 2013, 10:52AM

Opinion

There's no
There's no "i" in team (but there is in The Apprentice)
by Liam Fenton, creative director, Brave
22 July 2013, 03:17PM
Last Wednesday our modest London creative agency swapped ad breaks for BBC primetime, when we appeared on 'The Apprentice Final'. Our role: to help Lord Sugar's final two contestants, Luisa and deserved winner Leah, bring their business proposals to ...
What China's economic expansion means for marketers
What China's economic expansion means for marketers
by Jerry Clode
22 July 2013, 09:00AM
China's economic footprint is growing rapidly, but how does this affect us as marketers, asks Jerry Clode, founder of House of Jezmo, a consultancy focused on the future markets.
Generation iPhone likes video: make them 'like' yours
Generation iPhone likes video: make them 'like' yours
by Matt Smith
19 July 2013, 03:00PM
There are staggering stats already about the amount of people watching video on mobile devices.
Data might be the buzzword of the moment, but content will always be king
Data might be the buzzword of the moment, but content will always be king
by Trevor Chambers
19 July 2013, 03:22PM
We're halfway through 2013, the year the Economist claimed would herald the rise of quick data, jumping to replace big data as the "next big thing" in commerce.
Intelligence
OMD has stepped out of the shadows, Clays says
OMD has stepped out of the shadows, Clays says
by Alasdair Reid
18 July 2013, 08:00AM
After instigating sweeping changes since taking charge of OMD, Dan Clays now feels the agency is heading in the right direction. By Alasdair Reid.
Moving on from the mouse
Moving on from the mouse
by Matt Dyke
18 July 2013, 08:00AM
The computer mouse isn't dying, but it must learn to compete with new interfaces. Brands stand to benefit, Matt Dyke writes.
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