Friday 19 July 2013

Digital AM - Amazon, Basement Jaxx, Buxton, Cancer Research, Grand Theft Auto

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Digital AM

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Nearly 40% of shoppers 'would not buy groceries from Amazon'
Nearly 40% of shoppers 'would not buy groceries from Amazon'
by Ben Bold
19 July 2013, 11:37AM
Nearly 40% of UK shoppers would not buy groceries from Amazon, despite speculation that the group could launch its AmazonFresh online grocery business in the UK as early as next year, according to new research.
American Express to embed live Basement Jaxx gig in a tweet
American Express to embed live Basement Jaxx gig in a tweet
by Ben Bold
19 July 2013, 11:30AM
Twitter will host a live stream of dance music duo Basement Jaxx's gig at Somerset House this Sunday (21 July), allowing those fans who cannot make the sold-out concert to watch the event from their homes.
Buxton catches Twitter 'chatter' for Ashes OOH push
Buxton catches Twitter 'chatter' for Ashes OOH push
by Susan Billinge
19 July 2013, 11:55AM
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador.
Cancer Research abstracts gene data for 'cancer-curing' mobile game
Cancer Research abstracts gene data for 'cancer-curing' mobile game
by Matthew Chapman
19 July 2013, 11:37AM
Cancer Research is abstracting terabytes of DNA data to create a mobile game that could lead to cancer breakthroughs, through users identifying genetic defects simply by playing the game.
Campaign Viral Chart: Grand Theft Auto on top again
Campaign Viral Chart: Grand Theft Auto on top again
by Ben Hall
19 July 2013, 08:44AM
Grand Theft Auto tops the Campaign Viral Chart as the most-shared ad for a second week in a row with a video that offers gamers a first look at the fifth game in the series.
TripAdvisor appoints Anne Bologna as brand strategy chief
TripAdvisor appoints Anne Bologna as brand strategy chief
by Ben Bold
19 July 2013, 11:11AM
TripAdvisor has appointed Anne Bologna to the newly-created role of vice-president of brand strategy, giving her responsibility for TV and offline advertising.
Bob Lord appointed chief executive of AOL Networks
Bob Lord appointed chief executive of AOL Networks
by Maisie McCabe
19 July 2013, 11:08AM
Bob Lord, the global chief executive of Razorfish and chief executive of Publicis Groupe's Digital Technologies Division, is to become the chief executive of AOL Networks.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
19 July 2013, 09:00AM
Isobar UK appoints executive creative director Nick Bailey as chief executive and Asos parts company with its product and trading boss Kate Bostock, in this week's round-up of people moves across advertising, marketing, media and PR.
WDMP hires OgilvyAction's Gary Brooks
WDMP hires OgilvyAction's Gary Brooks
by Chloe Smith
18 July 2013, 09:23AM
WDMP, the direct marketing agency, has appointed creative director Gary Brooks from OgilvyAction as its creative director to bolster the company's creative offering.
Asda social campaign helps mums to entertain kids
Asda social campaign helps mums to entertain kids
by Ben Bold
18 July 2013, 02:25PM
Photos taken by mums of their kids form the basis of an integrated digital campaign for supermarket Asda, that encourages families to take part in money-saving summer activities and share them via social media.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

The Hoff relives Baywatch days in cheesy spot for iced coffee
by Ben Bold, 18 July 2013, 11:58AM
Game of Thrones boosts Blinkbox sales by 632%
by Arif Durrani, 18 July 2013, 11:28AM
Ikea appoints BWP Primal in move to integrate PR and marketing
by John Owens, 18 July 2013, 10:55AM
Facebook UK mobile users climb 22%
by Ian Darby, 18 July 2013, 10:53AM
Olympics digital guru takes top role at Engine
by Ian Darby, 18 July 2013, 08:00AM
CEO Mayer hails 'new super-charged Yahoo' as profits rise
by Arif Durrani, 17 July 2013, 04:50PM
Latest Blog Entries
Moving logos may not be covered by trade mark protection
Tania Clark, 19 July 2013
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Greg Taylor, 19 July 2013
Tackling the doping issue through PR
Charlie Almond, 18 July 2013
Heroism is not about gender it is about skill and strength and just not giving up.
Sue Unerman, 18 July 2013
First-class bench
Greg Taylor, 18 July 2013
Controlling a media brand - and when tie-ups go wrong
Thayne Forbes, 17 July 2013
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