| Infographic: what happened online in the past minute? | | 25 July 2013, 2:10PM |  We’ve probably all been there - a quick Google search for something you’re working on ends four hours later with you cursing yourself for falling into the rabbit hole once again. This infographic won’t stop it happening, but it might help you to feel a bit better about it.
| | | | | | | Want to reach young, affluent consumers? Then forget TV and advertise on trains | | 25 July 2013, 11:28AM |  With the new convenience of modern rail travel and the ever-increasing costs of car ownership and usage, the rail audience has grown exponentially. The number of individuals travelling on the major commuter routes covered by KBH On Train Media every four weeks is up 46% since 2011 to 5.7 million. But who exactly are today's rail travellers?
| | | | Behind The Great Firewall: social media in China | | 24 July 2013, 12:10PM |  It may not come as a surprise to learn that China has more web users than Western Europe. There are more than 591 million Chinese citizens online, about 44% of the Chinese population. What may raise eyebrows is the fact that despite being the most visited website in the world, Facebook is used by less than 1% of the Chinese population.
| | | | Social brands 6: Listen and Learn | | 24 July 2013, 9:25AM |  As we saw in a previous post in this Social Brands series, marketing is all about creating mutually beneficial exchanges of value.
The nature of that value exchange will vary between brands and audiences and over time, but in order for marketers to deliver maximum value to their brands, it holds that they need to understand what value looks like for their audiences.
| | | | | | | | | | | | | Brands need an 'always on' marketing strategy to reach young women today | | 23 July 2013, 7:30AM |  Women in the UK today are using technology to help them make smarter decisions about what they're buying, where they're going and what they're watching. The fact that 81% of Gen Y women, (aged 21- 34) have a smartphone shows the importance of mobile marketing , apps and mobile responsive websites. This generation of women feels that the old millstone of equality is lifting from round their necks, and they are equally as influential as their male counterparts in making decisions around technology in the home.
| | | | Ryanair website gets more traffic than BA and EasyJet combined, on zero paid-for search | | 22 July 2013, 2:24PM |  Budget airline Ryanair received more web traffic during June than British Airways and easyJet combined, but at the same time it spent nothing on online advertising or paid-for search.
June, obviously a time when a lot of people are thinking about holidays, is when traffic to the Ryanair website peaks - although the graph below that the peak in traffic Ryanair had a year ago, in June 2012 was significantly bigger (20%). By contrast, British Airways’ site visits remained steady throughout the last 12 months.
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