Digital AM - Cyber security, Microsoft, Evian, Rapp, Top ten ads of the week

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news European Commission calls for cyber security action to boost digital growth by Matthew Chapman 17 July 2013, 11:42AM The European Commission is calling for member states not to "waste time" approving a cyber security directive that aims to restore consumer trust in digital technologies, including Twitter and Facebook. Persil and Microsoft target mums across Xbox and MSN by Susan Billinge 17 July 2013, 11:38AM Persil and Microsoft Advertising have teamed up to launch the Unilever brand's first ever cross-platform ad campaign in the UK, to back the re-launch of Small & Mighty, the laundry detergent and stain remover. Evian leads most-shared baby ads as country awaits royal heir by Ben Hall 17 July 2013, 09:02AM Evian's "roller babies" has been crowned the most-shared ad in a list of baby-themed work, collated ahead of the arrival of the Duke and Duchess of Cambridge's first child. Nik Gohil joins Rapp in top search role by Ian Darby 17 July 2013, 10:14AM Rapp Media has appointed Nik Gohil, the director of SEO at Mindshare, to the new role of head of search engine optimisation (SEO). Top ten ads of the week: Wonga's pensioners top the recall chart by Staff 17 July 2013, 10:00AM Counting down the ten most recalled ads, in association with TNS and Ebiquity. Wunderman hires Proximity's Wagner and Fastnedge by Jeremy Lee 17 July 2013, 10:29AM Wunderman is bolstering its creative ranks with the hiring of the creative team Olivia Wagner and Dan Fastnedge from Proximity London. Asos parts company with Kate Bostock after half a year by Matthew Chapman 16 July 2013, 03:09PM Asos executive director of product and trading Kate Bostock has resigned from the company with immediate effect after only half a year in the role. Lego ties up with Disney's 'Teen Beach Movie' by Louise Ridley 16 July 2013, 01:21PM Lego has signed up to an integrated sponsorship deal with Disney Channel's 'Teen Beach Movie', to promote the Friends toy range. Freesat hands lucrative consumer and corporate brief to Kaper by John Owens 17 July 2013, 08:00AM BBC and ITV-backed satellite TV operator Freesat has handed a major brief to Kaper. Guardian News & Media reports losses of £30.9m by Arif Durrani 16 July 2013, 12:36PM Guardian News & Media, home to The Guardian and Observer newsbrands, is said to be "heading in the right direction" following annual losses of £30.9 million in the year to 31 March. Guardian's CEO Miller: 'We are reaping the benefits of digital' by Arif Durrani 16 July 2013, 12:40PM Guardian Media Group is now reaping the benefits of adopting its digital-first strategy ahead of rivals following an operating loss of £54.8 million, according to group chief executive, Andrew Miller. Phil Andrews takes chairman role at Google Adwords specialist by Ian Darby 16 July 2013, 01:22PM Phil Andrews, the co-founder of Partners Andrews Aldridge, has joined creative search specialist The ATO Co as its chairman. Promotion: From monologue to dialogue: Adding interaction to your presentations Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here   Also in the news Unilever and Waitrose sign up to speak at IAB Engage by Maisie McCabe, 16 July 2013, 11:35AM MasterCard and Unilever replace Captcha words with brand messages by Matthew Chapman, 16 July 2013, 11:24AM Gatorade launches campaign for 'one more' by Maisie McCabe, 16 July 2013, 09:50AM After Ericsson's acquisition of Red Bee, should other brands buy in creative teams? by Vicky Bullen, 16 July 2013, 09:00AM Latest Blog Entries Flower power Greg Taylor, 17 July 2013 The magic of mobile Steve Hatch, 17 July 2013 Seize the Day: Why CSR is not worth leaving until tomorrow J Asscher, 16 July 2013 Managing meaning Jonathan Staines, 16 July 2013 REINFORCED CONCRETE Dave Trott, 16 July 2013 Milk Carton 2.0 Greg Taylor, 16 July 2013 Latest jobs Strategic Digital Account Director - Leading Digital Agency Recruiter ADLIB Salary £45000 - £50000 per annum Location Bristol Customer Insight and Data Executive, TRAVEL Recruiter Blue Skies Marketing Recruitment Salary £21000 - £25000 per annum, Benefits: Excellent Benefits Location London PR SAE, Consumer Food & Drink, £28k Recruiter Blue Skies Marketing Recruitment Salary £25000 - £28000 per annum Location London Marketing Communications Manager Recruiter Integrafin Salary £Competitive + Benefits Location City of London Senior Project Manager X2 Recruiter Major Players Salary £40000 - £50000 per annum + Fantastic Benefits Location London Head of Digital - UK Leading Charity! Recruiter Propel Salary £50000 - £51000 per annum + Excellent Benefits Location London BR Insight The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Harness The Power Of Your Customer's Digital Voice (Expert Reports) All customers have the potential to become your brand advocates, driving... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders