marketing your business online: The Wall > Should brands invest in an Instagram video strategy?

Wednesday, 10 July 2013

The Wall > Should brands invest in an Instagram video strategy?

Should brands invest in an Instagram video strategy?

10 July 2013, 1:20PM

The new snack-sized video is a logical next step from Instagram, as it provides another channel through which they may be able to add advertising. It's also a vital foray into video from Facebook as it still struggles with its advertising offering. The real question for brands is whether this is really worth a serious investment in time, manpower and money. Those brands that have established a Vine strategy will have the easiest time with Instagram Video, but as it stands, Twitter's latest video offering is still a new concept for many companies.

Adidas' Wimbledon hashtags tweeted 30,000 times during Murray's win

10 July 2013, 1:10PM

We’ve already had some data through about spontaneous brand mentions of sponsors at Wimbledon, but now Twitter has published details of an Adidas hashtag marketing campaign based around the eventual winner Andy Murray.

Premier League Champions Manchester United join Twitter

10 July 2013, 10:50AM

English Premier League Champions Manchester United have today launched their official Twitter account – @ManUtd.

Given how many sports franchises have begun using Twitter with great success, it is perhaps surprising that it took such a major sports brand so long to join up. The club is promising exclusive access and content for fans via their Twitter account.

Facebook analysis shows that blokey beer strategies still resonate

10 July 2013, 9:58AM

Does blokey beer advertising get your goat? The trouble is, it seems like it works - at least that’s the conclusion I’m drawing from the research Expion has done into effective beer brand marketing on Facebook.

Google Glass: what does the future hold?

09 July 2013, 1:34PM

An essay titled “The future of the future” written in 1977 by British sci-fi author JG Ballard has recently re-surfaced where he makes a remarkably accurate predication about social media.

Published in Vogue magazine at the time, Ballard wrote:

Instagram video driving brand engagement just two weeks after launch

09 July 2013, 11:23AM

After the success of Twitter’s Vine product, Facebook acquired Instagram launched it’s own video service a fortnight ago. It allows 15 seconds of video instead of Vine’s six seconds, and has seemingly been embraced by brands.

Embrace the brave new digital world, but don't shred the paperwork just yet

09 July 2013, 8:20AM

The ‘NOT SO SECRET DIARY OF AN E-COMMERCE ENTREPRENEUR’ continues…

I found out today that the UKs 'fastest growing' crowdfunder, Seedrs has accepted my application to raise funds for my premium tongue cleansing brand on its site.

Gordon Ramsay and Hello Kitty engage Singapore

09 July 2013, 2:29AM

Singaporeans love two things passionately: 1) brands and 2) freebies. When the two come together the mix is explosive!

Two great examples of this happened in the last few weeks with differing social media reactions:

Wimbledon on social media: some infographics

08 July 2013, 1:23PM

While sports journalists frantically dig around for a new Wimbledon story for 2014 - now that a British man has finally won the title - social media analysts are looking at what Twitter thought of the men’s final on Sunday.

Sadler's Wells looks to social media to reach younger audiences for pop-up festival

08 July 2013, 12:56PM

The Arts Council has five core goals that drive its activity and decisions about how to distribute funding, one of which is to make sure that every child and young person has the opportunity to experience the richness of the arts.